the art of personal branding

The Art of Personal Branding

Steve Conant MS, HFS, CSCS

Laboratory Specialist,Department of Human

PhysiologyAdjunct Professor of

MIS, School of Business

Introduction

• Bachelor of Science - Exercise Science• Master of Science - Exercise Physiology• President Elect – American College of Sports

Medicine Northwest

A brand is an identity

• Ranching• Name, term, design, symbol or any other

feature that identifies your good or service as unique.

• Branding in business refers to the development of any or all of these to create a connection to your customers.

Develop your brand• Identify your personal mission statement.• Have a resume now & keep it current recent with

stepping stone & accomplishments. If you have few, seek them out.

• Workshop your elevator speech with friends(<30 seconds who you are, what you do/can do

and where you want to go)• Cultivate references

Accountability & PerformanceSpeak to potential references at least 1- month

before deadline.

Develop your brand

• Quickly identify interesting professional organizations.

• Exploit online resources to supplement your education.

• Create your own wealth of knowledge on the Internet.

You are who you say you are

• “Preach the gospel always, when necessary use words.” – Francis of Assisi

• “Practice and all is coming.” – Pattabhi Jois

Make a commitment to set goals and recognize your accomplishments and shortcomings equally.

Progression into a rich identity• Email address - not a school address and not your

current business email• LinkedIn *• Visual CV *• Professional Twitter• Facebook page, not profile• G+ as a fresh start in the SM realm• Create a profile on job seeker websites.• Video Resume• Website (The real sandbox)

Video Resume

• Tips for creating a video resume

Video Resume

• Xtranormal• YouTube

Can be uploaded to CareerBuilder, Jobster and My Workster

Professional Website

• Blog (simple web presence)Word PressBlogger

• WYSIWYG EditorsSnappages.com

• Learn to codehttp://www.w3schools.com/

Professional Website

How will you connect

Google I/O @ GU

Social Media & Technology

• MBIS 489• Thursday evening 6:00pm to 8:30pm