the centre of fine arts brussels on social media

BOZAR on Social Media

Hello!

• Brussels based

• Social media ninja

• Culture guru

• Follow me on Twitter @ianthedeboeck

3

Facebook

Link

Primary Platform Secondary Platforms

YouTube

Platforms

Yelp, Foursquare

Facebook

• Over 1 billion users worldwide• 4/3 Users are going mobile • Challenge for pages = engagement

Facebook• Over 1 billion users worldwide

• 3/4 Users are going mobile

• Users are on Facebook with a PROFILE

• Brands are on Facebook with a PAGE

• Challenge for pages = engagement

Challenge = engagement

Facebook strategy

• Listen interact and react

• Reward your fans with contests, offers, etc.

• Create interesting content

• Analyse and optimise

• Advertise

Listen to your fans, interact and react

Reward your fans

Create engaging content

CONTENT WHEEL:– Follow what’s happening in the world– Birthdays of important artists– Weather-related posts– Live posts at events– Format example: Object of the week– Etc.

Best practices

Best practices

Best practices

http://www.youtube.com/watch?v=VowdUqFzIoA&list=UUFmKJeVizM3us1yOqqBFkHQ

Analise and optimise

Advertise

• To increase your number of fans• Promote your products• And to get more engagement

Why use Twitter

• Reach different audience

• Bloggers, journalists, political leaders, CEO’s, early adopters, trendsetters, experts

What’s happening?

Create hashtags

• Group tweets to a certain topic• If you click on your hashtag you will see a list of tweets

Strength of Instagram• Popular among younger target groups • Instagram is not (yet) spammed with

advertising• Instagram posts are often shared on other

social media channels. = free WORD OF MOUTH

Strengths

• Professional profile • Human resources • Bussines related updates

Strengths

• Channels all your videos• Importance of good tags• People can find your videos via Google or

Youtube search• Short videos can be advertisedhttp://www.youtube.com/watch?v=5L6nJ15uALo&feature=youtu.be• You can target Belgian users on Youtube

Ianthe De BoeckSocial Media Officer, BOZARianthe.deboeck@bozar.be

@ianthedeboeck