the ceo wants analytics! now what?
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© 2011 Meta S. Brown
The CEO Wants Analytics! Now What?
Meta S. Brown
© 2011 Meta S. Brown
You are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral.
You may wonder why you are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral, and what this has to do with business intelligence, analytics or any other matter pertaining to you.
Make yourself comfortable, and I will explain all that when the presentation begins.
This performance can be downloaded here:http://www.magle.dk/music-forums/23-bach-toccata-fugue-d.html
Free! Such a deal! Tell Frederik that Meta sent you.
© 2011 Meta S. Brown
Flutist Claire Chase
Photo: David Michalek
© 2011 Meta S. Brown
Artist
Photo: David Michalek
© 2011 Meta S. Brown
Us
Image: xedos4 / FreeDigitalPhotos.net
© 2011 Meta S. Brown
Not Artists
Image: xedos4 / FreeDigitalPhotos.net
© 2011 Meta S. Brown
Get Ready for a New Era
Who?
What?
Why?
When?
Where?
© 2011 Meta S. Brown
Get Ready for a New Era
Who?
© 2011 Meta S. Brown
Get Ready for a New Era
Who?
Business Analysts
© 2011 Meta S. Brown
Get Ready for a New Era
What?
© 2011 Meta S. Brown
Get Ready for a New Era
What?
Executive demands for volumes of in-depth, constantly updated analytics driven by
bestselling business books and influential management consultants and vendors.
© 2011 Meta S. Brown
Get Ready for a New Era
Why?
© 2011 Meta S. Brown
Get Ready for a New Era
Why?
To stay competitive,
© 2011 Meta S. Brown
Get Ready for a New Era
Why?
To stay competitive, so everybody can eat.
© 2011 Meta S. Brown
Get Ready for a New Era
When?
© 2011 Meta S. Brown
Get Ready for a New Era
When?
Already begun. Coming soon to a theatre near you.
© 2011 Meta S. Brown
Get Ready for a New Era
Where?
© 2011 Meta S. Brown
Get Ready for a New Era
Where?
That’s a good question.
© 2011 Meta S. Brown
Get Ready for a New Era
HOW?
© 2011 Meta S. Brown
A New Era in Analytics
What’s the big deal?
© 2011 Meta S. Brown
A New Era in Analytics
Google reports 33,100 searches for “business analytics” per month
IBM survey - 2,500 CIOs – 83% identified analytics as a priority
Web commerce ideal for analytics – over 25 million business websites in the US
© 2011 Meta S. Brown
Analytics?
Using only the information on a brief loyalty
card application, a retailer can accurately estimate each customer’s spending propensity, and use that information to target mailings and improve returns on marketing expenses.
© 2011 Meta S. Brown
Analytics?
Through investigation of routine claims processing data, an insurer discovers that one office is processing common claim types far more quickly than other comparable offices. By duplicating the practices of this office throughout the business, processing costs can be reduced, and customer satisfaction improved.
© 2011 Meta S. Brown
Analytics?
A manufacturer, faced with shutdown or costly retrofit to a factory due to a series of accidental chemical releases, uses historical operating data
to identify advance indicators of failure, prevent further accidents and continue to operate without major plant modifications.
© 2011 Meta S. Brown
Business Analysts
• Big picture• Functional structure• Probing questions
© 2011 Meta S. Brown
Business Analysts
• Big picture• Functional structure• Probing questions
© 2011 Meta S. Brown
Questions
• Real business problems
© 2011 Meta S. Brown
Questions
• Real business problems
• Responsibility
© 2011 Meta S. Brown
Questions
• Real business problems
• Responsibility
• Value
© 2011 Meta S. Brown
Questions
• Real business problems
• Responsibility
• Value
• Willingness to change
© 2011 Meta S. Brown
Creating Structure
• Process
© 2011 Meta S. Brown
Creating Structure
• Process
• People
© 2011 Meta S. Brown
Creating Structure
• Process
• People
• Tools
© 2011 Meta S. Brown
Beware the worst tools of all!
© 2011 Meta S. Brown
The worst tools of all
What We Know About Spreadsheet Errors
Raymond R. PankoUniversity of Hawai’i
College of Business Administration
Spreadsheet Research (SSR) Website: http://panko.shidler.hawaii.edu/ssr/
© 2011 Meta S. Brown
Questions
• Real business problems
• Responsibility
• Value
• Willingness to change
© 2011 Meta S. Brown
Meta S. BrownLearn more about analytics: http://www.metabrown.com/articles
General Manager, Analytics
LinguaSysMeta.Brown@linguasys.com
http://www.linguasys.com(561)445-2647
metabrown@metabrown.com@metabrown312
(312) 286-6735
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