the changing media landscape - microsoft · the changing media landscape . 1. the ability to change...

The Changing Media Landscape

1. The Ability to Change

“Change is the law of life. And those who look only to the past and present are certain to miss the future”

“There is nothing wrong with change, if it is in the right direction”

“In three years, every product my company makes will be obsolete. The only question is whether we’ll make them obsolete

or somebody else will”

John F. Kennedy

Winston Churchill

Bill Gates

Today’s Media Challenges An Opt-Out World

Internet Use Trend

As of January 2014, 87% of American adults use the internet, up from 14% in 1995.

Source: Pew Research Center, January 2014

our perception of watching television. . . . . .the reality of watching television.

our perception of dinner with friends. . . . . .the reality of dinner with friends.

Mobile Online Penetration

Source: Pew Research Center, January 2014

•  90% of American adults have a cell phone

•  58% of American adults have a Smartphone

•  32% of American adults own an e-reader

•  42% of American adults own a tablet computer

Mobile Penetration

Source: Mediamark Research, 2014 (Estimate); comScore State of the Mobile Market, April, 2014.

“That’s where the money is”

2. It’s All About Audience

Question – Why do you rob banks?

Mission Statement

“In a time of rapidly evolving digital interactivity, the Daily Herald remains the primary source for local news, information

and advertising in Utah Valley.”

Utah Valley Focus

•  Watchdog Journalism •  Community Journalism

Daily Herald News Focus

"Our liberty cannot be guarded but by the freedom of the press, nor that be limited without danger of losing it."

Thomas Jefferson - 1786

The Daily Herald & heraldextra.com is the #1 source for Utah Valley news, information and advertising

MONTHLY PAGEVIEWS:

MONTHLY UNIQUE VISITORS:

August 2015 3,678,603

MONTHLY VISITS: August 2015 1,171,427

August 2015 629,742

PRINT AUDIENCE Daily Readership 42,500 Sunday Readership 99,000

More Than Just a Newspaper

•  Print •  Online •  News Apps •  Social Media •  Magazines •  Website Designs •  Mobile-Ready

•  Audience Extension •  SEO •  Repetition Management •  Washington Post •  LDS Church News &

Deseret News National Edition

1.  Mobile-optimization is more important than ever. 2.  Content Marketing. 3.  Hyper Segmentation and Micro Targeting. 4.  New and Changing Technology.

3. Media & Marketing Trends

Thank You