changing landscape of business
DESCRIPTION
This the "new age" look to an old presentation that talks about the changing landscape of businessTRANSCRIPT
The “Market Landscape” is changing rapidly
Marketers are struggling to respond!
Getting through your audience is becoming increasingly difficult!
Prof. Robert PutnamHarvard
We are experiencing a lack of belonging that stems from a decline in social capital.
RoI on Marketing is falling
Marketing campaigns are taking too long to create
Beyond Marketing…
Changing dynamics of customer –manufacturer interaction
The way competition comes at companies
Biggest challenge is the growing influence of technology
Biggest challenge is the growing influence of technology
That was one of the old IBM hard drives,
not a vacuum cleaner
Technology is the greatest catalyst for change in marketing.Although technology changes, its role never does. Its always the agent of economic and social change.
Regis McKennaTotal Access
Regardless of other economic trends, technology itself has no brakes nor an OFF button, so the new world is unlikely either to slow down …has a long way to go before it comes into full flower
Harold LeavittStanford Graduate School of Business