the cmo club overview (ukrainian market)

The CMO CLUB

Mission

Deliver The World’s Best CMO Conversations

Ukraine

Why Different?• Exclusively for Heads of Marketing (no exceptions)

– Non vendor driven agenda– No junior marketing people

• Focused on leveraging access, insight and power of membership for members– First Real Community Exclusively for Global CMOs

• High Face to Face via Dinners/Events plus CMOs only Networking Site and Technology Platform

• Over 60% of requests to join the club are declined based on membership policies or incorrect responses to “rules of participation”.

The CMO CLUB Benefits/Services

Summits

CMO Roundtable Dinners

Members only Site

Benefits/Services for Members• CMOs only sites and social marketing tools for

networking, sharing ideas and leveraging the power of the CMO Community – Forums and Blogs (Member Driven)– Members only Vendor Rating Program– Insights from CMOs Podcasts and Roundtable Calls– Special Interests Groups– CMO Jobs Section– Case Studies & Thought Leadership Research Reports– Research and Member Surveys– Thought Leadership Network & Dinner/Summit Recaps– CMO Coaches Program– CMO Member Access for Sharing Ideas

Everything The CLUB Does must

• ... provide new “CMO worthy” insights and thought leadership to members

• … create environment and encouragement for easy sharing of ideas, networking and leveraging the power of the club (where/when needed)

• … have the interests of “what’s best” for members

CMO Club Members

– 700+ members (startups to Fortune 500 Global Brands)– Local Dinners in 18 US Cities plus London, Geneva, Paris,

Barcelona, Shanghai, Mumbai, Moscow, Prague and Kiev– 20-30 new heads of marketing joining per month– 28% of members: $1 billion +, 54% are $50m – $1 Billion, 18%: less

than $50 million– 125 unique CMO’s per day on the site– 120+ CMO’s respond to weekly poll– 300 CMO’s / week read the weekly member e-mail– Stats are trending upwards at 10% per month– 80 CMO’s per summit (2 per year) – Good Mix of Fortune 100, 500 and 1000 CMO’s 50/50 B2B and B2C

Insights from CMOs in the Club

February 23 – March 3, 2010 101 CMOs

43.2%

21.6%

13.7%

7.8%

13.7%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Leading Growth Agenda

Global Expansion

Building Credibility with CEO

Raising Money

Contract Negotiation

Val

uab

le C

MO

Co

ach

Percentage of Respondents

What personal CMO Coach would be most valuable to you?

March 12 – March 18, 2010 78 CMOs

34.6%

15.4%

15.4%

7.7%

26.9%

0% 10% 20% 30% 40%

Customer SocialNetworks

DistributionChannel Programs

New InternalProducts/Services

EntertainmentTours/Events

Marketing BudgetChanges

We

ak

es

t V

isib

ility

Percentage of Respondents

Where do you have the weakest visibility for leading the growth agenda for your company?

December 21, 2009 – Jan. 7, 2010, 144 CMOs

If you were hiring on a new person in your marketing organization, which expertise would be

most valuable?

39.2%

29.7%

14.9%

8.1%

8.1%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Social Marketing

Segmentation andDatabase

Industry Expertise

Branding/Advertising

Sales

Ty

pe

of

Ex

pe

rtis

e

Percentage of Respondents

February 3 – February 10, 2010 120 CMOs

If you had 5 more hours per week to spend on your job this month, where would you spend it?

43.7%

36.0%

3.1%

3.1%

14.1%

0% 10% 20% 30% 40% 50%

With Customers

Alone Thinking and Planning

With Marketing Team

With C Level Peers

With Partner Agencies

Tim

e S

pen

t

Percentage of Respondents

Why Ukraine? Why now?

• Interest in the Ukrainian market from Western CMOs and Brands

• Opportunity for Ukrainian marketers to get closer to Western Brands in an equal exchange of ideas, strategies, and global opportunities and vice-versa

• Aggregation of research data and comparison of consumer behavior in B2C, and corporate and business development strategies in B2B segments

• Creating a peer-to-peer environment, in which global brands can leverage each others’ strengths and learn from each other’s mistakes

• Creating a ‘conversation’ platform allowing Western brands to learn from ‘Ukrainian Experience’, and vice versa

Important Dates

• CMO Thought Leadership Summit April 21-22 in New York City – overwhelming success (please review websites)

• Moscow, Russia - 31 May (private meetings, June 1st)• Kiev, Ukraine - 2 June• Prague, Czech Republic - 3 June• Tentative – Regional CEE/CIS Thought Leadership

Summit – early – mid October – Prague, Czech Republic• CMO Thought Leadership Summit, October 20-21 in

London

Paid Membership Includes

• Members rate for Dinners & Summits • Access to CMOs in the club • Access to members only vendor rating program • Access to “CMOs Only” research, reports,

benchmarking surveys, videos, podcasts  • Priority access to CMO jobs (5-8 new CMOs jobs

posted per week), CMO blogs & forums • Members only CMO Coaches program for topics

such as personal branding, contract negotiation, engaging more effectively with Sales, plus others

Steps for Joining the Club• Request membership and complete your profile at

www.thecmoclub.com• Once approved, pay your membership at

www.regonline.com/cmo_club_membership– $495 for annual membership plus member rates on dinners and

summits

– $2995 for annual membership plus all dinners, summits paid plus access to Cannes, Barcelona, London, Tribeca Film Festivals thru CMO CLUB/Mofilm

• Register for upcoming dinners on the site• Register for upcoming summit (www.thecmoclubsummit.com)