the convergence of media in 2015 and beyond #atcomnext

ATCOM – ATHENS – MAY 2015

Rob Rasko CEO and Founder

The 614 Group

Executive Advisor,

International

Strategy - IAB

A MAJOR

OPPORTUNITY

$50 BILLION

€30.2 BILLION

$4.4 BILLION

But why are we

talking about ad

fraud, viewability

and brand

protection anyhow?

10 years

ago….

America’s #1

Television show with

over 30 million weekly households

In 2014

America’s #1 show SNF had over

21.5 million weekly

households viewing

Two Top Shows

10 Years apart 30mm vs 21mm

VIEWERS

WHERE DID THE 9 MILLIONS

TV VIEWERS GO?

The Majority of TV is bought

on an UPFRONT basis

Buyers spent over$18 Billion

in the US TV upfront market

in 2014

THE PLACEMENT MATTERS

THE CONTENT MATTTERS

THE EXPERIENCE MATTERS

Consumers want transparency and

choice

But in digital

advertisng and online

today some of the wants

of the market are a

still a myth

IN A

RELATIONSHIP

SINGLE

P

O

S

T

S

TIME (DAYS) BEFORE/AFTER

WE HAVE

TO FIX

THE

DIGITAL

PLUMBING

ATCOM – ATHENS – MAY 2015

Rob Rasko

CEO and Founder

The 614 Group

rob@614group.com

THANK YOU