the d isruptive power of choice
Post on 15-Feb-2016
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The disruptive Power of choiceRosa GarcíaVice President Consumer and OnlineMicrosoft Western Europe
WēiPeligro
Jī Oportunidad
“ Insanity is doing the same thing over and over again and expecting different results”
Albert Einstein
XXI Century Economy
Vertical integration
Traditional assets
Size matters
Information is expensive and limited
Broad time to market
Disintegration: Focus on core business
Talent, R&D, brand, relationship
Size doesn’t matter
Easy access to information
Cycle acceleration
XX Century Economy
“Because the purpose of business is to create a customer, a business has two, and only
two , basic functions: marketing and innovation.”
Peter Drucker
New World of Work
Global businesse
s
Mobility and always
on
Transparent organizations
New workforc
e
Working with
virtual teams
Find information
Better results faster
Internal process
optimization
I am the most important person
The mutant customerAll of my facets
(Many Me’s) My social connections
(Me amongst We)
Personalization
Community - The conversation
Experiences Marketing
All for Free
Connected Entertainmentphotos IM
games
chat
video
newsblogs
music
YOU
Integrated Products and Services
PC WebPhone…A PC on every desktop,
in every home……A smarter phone
in every hand……And Web access
for everyone, everywhere.
Bringing People and Technology Together
In closing.. Crisis: Change & Innovation is the recipe Embrace the New World of Work
Extend Operations Excellence Improve Relationship Excellence
Customer is the King Know the mutant customer Try new experiences marketing Personalization is the key Community matters They want it all… and want it for free Integration is the name of the game
“ You can not control de waves – so learn to surf”
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