the digital handoff - smooth online transitions within a decentralized institution

@PRETTYGOODREAD  @DYNAMYK  @HAMZAK  

THE  DIGITAL  HANDOFF  

ABOUT  US  

THIS  IS  RYERSON  

HERE’S  THE  THING  

Ryerson  

Student  Life    

Orienta2on  

Admissions  

Alumni  Rela2ons  

Academic  Programs  

A  FRAGMENTED  EXPERIENCE  

WHAT  WE  DID  

TRADITIONAL  MARKETING  

MOVE  TO  DIGITAL  

COMPLETE  INTEGRATION  

TEAM  DEVELOPMENT  

CAMPAIGNS  

WHAT  WORKED  

Video  

http://www.youtube.com/watch?v=dGIAiHlcP-c

BONUS  SURPRISES  

SOME  FAILURES  

UAR  SUMMARY  

•  CONTINUED  USE  OF  SOCIAL  MEDIA  AS  MEANS  TO  RECRUITMENT  

•  THANKS  TO  CAMPAIGNS,  SUCCESSFULLY  BUILT  FAN  BASE  AND  CREATED  SENSE  OF  COMMUNITY  

•  RECOGNIZED  NEED  TO  KEEP  THEM  ENGAGED  AS  THEY  MOVE  THROUGH  CYCLE  TO  BECOME  CURRENT  STUDENTS  

RU  STUDENT  LIFE  

THE  BEGINNINGS  

HERE’S  THE  THING  

WHOAH  “CONGRATS”  

“WELCOME”  

“SIGN  UP”  

“ATTEND”  

“JOIN  US”  

PARALYSIS  

THE  PERFECT  DASHBOARD  

WHAT  WE’VE  DONE  SO  FAR  

Tagged 10k tweets Tagged either: "Offer" when tweeted out they've received an offer, "Multiple" if they've been accepted to multiple schools including Ryerson and "Ryerson2017" if they've indicated they've accepted their offer of admission

STEERING  COMMITTEE  

STEERING  COMMITTEE  

ADMISSIONS  

STUDENT  LIFE  

ORIENTATION  

RYERSON  

ALUMNI  RELATIONS  

ACADEMIC  PROGRAMS  

IMPROVED  COLLABORATION  

POLICIES  

THE  DIGITAL  HANDOFF  TEAM  

ADMISSIONS   ORIENTATION   STUDENT  LIFE  

A  SIMPLER  MODEL  

RECRUITING  NEW  MEMBERS  

INCOMING  

RYERSONU  ADMISSIONS  INFO  DESK  

PRESENT  

STUDENT  LIFE  INFO  DESK  ACADEMIC  PROGRAMS  

OUTGOING  

ALUMNI  RELATIONS  INFO  DESK  ACADEMIC  PROGRAMS  

ALUMNI  

ALUMNI  RELATIONS  RYERSONU  

PROPOSED  MODEL  

MEASURE  EVERYTHING  

THE  FIRST  FULL  CYCLE  

@PRETTYGOODREAD  @DYNAMYK  @HAMZAK  

QUESTIONS?  THANKS!