the evolution of display advertising in affiliate marketing

The Evolution of Display Advertising

in Affiliate Marketing

Presented by

Max TeitelbaumCEO & Co-Founder

2

max@whatrunswhere.com

Evolution of Display Advertising

• Introduction of display advertising to affiliate world

• Regulations impacting affiliate display advertising

• Getting the most out of display ads in affiliate

marketing

• Impact of Web 2.0, 2008 Recession, HTML5

• Recent Challenges

• Q&A

How Did Display Advertising

Revolutionize the Affiliate Landscape?

In 2000 FTC Regulations Introduced to Try

and Reduce the Following:

Email Spamming

Adware

False Advertising

Forced Clicks

What Opportunities Did Web 2.0

Present?

New advertising channels for affiliates to capitalize on.

What Makes Display Ads So Powerful

for Affiliate Marketing?

Small budget

Large inventory

Wide reach

Hyper target audiences

Immediate ResultsTap into foreign markets with ease

What Happened When the Recession

Hit in 2008?

The Bad? The Good?

Source iBusiness

2009 FTC Regulation Updates

Key points from update:

– Consumer protection laws such as the FTC’s prohibition on “unfair

or deceptive acts or practices” apply to all media, including mobile

devices.

• Ex. sending spam via text messages

– Disclosures must be placed “as close as possible” to the claims.

– Scrolling should not be necessary to find the disclosure.

– If it is too difficult on a particular platform to make disclosure clear

and conspicuous, the platform should not be used for

advertisements.

Rise of Native Advertising

How Can Affiliates Win with Native

Advertising?

What Challenges and Opportunities

Arise with HTML 5?

New Ad Format

for Affiliates to

Consider

360 Approach

CHALLENGES?

Other Recent Challenges?

Mobilegeddon

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