the flap

Moread revenue and

single copy salesfor magazines

Peter VandevanterVP of Business Developmentpeterv@CGXpublishing.com

303.513.3865

Evolution of the FlapEvolution of the Flap

Definition – a page wrapped around the spine of a periodical, or glued on top, so as to appear as a narrow flap or partial page. Also spadia or spadea.

Magazine StyleMagazine Style 1992 – THE NEW YORKER

1994 – HARPER’S MAGAZINE

2000 to present - Dozens of

magazines

WHY?WHY? “Give the single-copy buyer more

information about content in the issue”• Peter Kendall, associate publisher, Harper’s

Magazine

“. . . tell prospective readers about the issue’s content without impinging on the full-page illustration that constitutes the cover itself.”• Mary McCarthy, deputy editor, The New Yorker

What’s NewWhat’s New Personalization/customization

• Each flap can be different

- Can include subscriber’s name

• Target advertising

- With style and uniqueness

• Printed on variable, inkjet presses

- 10,000 flaps an hour – each one different, if desired

CollaborationCollaboration We sell the advertising on inside

flap

• You define your audience(s) and weplace national, local, direct response and/or per inquiry advertising.

• The Flap costs you nothing; we print and deliver

• When you have advertisers you want to place on the Flap; you keep all the revenue.