the future of digital marketing in sports

yourmindframe.com

www.kylelacy.com

@kyleplacy

Slideshare Link

What are we going to talk about?

• Technology and Change• Why the emphasis on social media?• The Real-Time Fan Loyalty• The Use of Social Media

2,580

225,460

3,085

37,234

2012

Twitter

• Over 180 million users• Average age of user is 35• Distribution Network

LinkedIn

• Professional Facebook• Over 100 million usersAverage Income : $140K• Corporate Networking

Facebook

• Community Development• Largest Social Network• Crowd Sourcing

YouTube

• Dynamic content (Video)• 2 Billion Videos a Day• NBA has more subscribers than any

sports brand in the world

FourSquare

• Location Based Application• 3400% Growth in 2010• 6 million users

Website

• The Center Point• Lead Capture• Content Creation

Networking

CommunityDistribution

Content

Feedback

Video

Distribution

1. FanParticipation

Offer customers the highest level of

engagement next to being there

2. InsiderInformation

3. Media/MarketingIntegration

4. Increase Value of CustomerSpend

Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Ticket Sales• Email Distribution• Phone Calls• Traffic to Website

5.NewsDistribution

Announcement

• Company News• Injuries• Signings• Concerts• Entertainment• Community

6.LinkedInNetworking

`

Connect With Me

• Blog: http://www.kylelacy.com

• Twitter: @kyleplacy

• Email: kyle@getbrandswag.com

• Phone: 1-765-610-5965