overtime sports marketing - storytelling in sports
TRANSCRIPT
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STVARANJEEMOCIJEiPRIČE
Bruno Blumenschein
Overtime Sports MarketingKapetan
Marijan Palić
Overtime Sports MarketingPlaymaker
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Najveći broj prijenosa s rukometnog SP-a ���
u povijesti Hrvatske
24
3D analize
Nova lica i nova energija
Rukomet je tamo gdje ste vi
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“Mismojedno”
Mi
Vi Vi
Vi Vi
Vi Vi
Vi Vi
“Jesmo jesmo...” – misle si fanovi
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Bilismojedanodnjih
Mi Mi
Mi Mi
Mi Mi
Mi Mi
Kao stariji brat
Mi
Mi
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Kakosmotopos5gli?
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1.Sadržajsustvaralenjihove
legendeLaciDžomba
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2.Uključilismoi
drugesportašekojevole
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3.O5šlismo
izvansporta
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4.Ekskluzivnisadržaj
“Samozavas”
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5.Uključilismoinjih
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Svejetolijepo,abrojke?
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Businessstrana
4xJAČI ENGAGEMENT RATEOD SLUŽBENOG FAN PAGEA SP-a
UKLJUČENOST PROMO SADRŽAJA KAO NAŠEG SADRŽAJA
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Možemalojednostavnije?
3,344 milijuna ljudi(u dobnoj skupini 4+)
1,379 milijuna ljudi(u dobnoj skupini 18-49)
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1.Štosedogađaizakamera?
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2.Kakomožetedoćido“stranaca”?
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3.Iznenaditeisebeinjih
spajanjemnespojivog
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4.Planirajtei
staviteplanovenapapir
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5.Reagirajteu
stvarnomvremenu
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STVARANJEEMOCIJEiPRIČE
#2
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Sadržaj
73.000
Doseg (reach)
Broj pregleda
Podjeljeno (shares)
157 218.000
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Dodatnapromocijaizsadržaja
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Emoji
Prvi u Europi
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Emoji
39.000
Doseg (reach)
Broj pregleda
Podjeljeno (shares)
26 153.000 + PR
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Vizualiiinfografike
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Fanzona
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#samoemocija
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RezultaI
4x
Emocija Rasprodana dvorana Imidž kluba
+ +
Priča
+
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HVALANAPAŽNJI
Over5meSportsMarke5ng
@promo_over5me/promoover5me Over5meSportsMarke5ng