the future of hospitality: designing a better place by peter fisk

better place designing a

the future of hospitality from apple and zappos

to the heavenly bed

peterfisk@peterfisk.com

welcome to 2020

Ayutthaya

Enjoy the flight

GLASGOW LANDING

HOSPITALITY 2020

Worldchanging

GDP Growth 2010-2020

Source: WEF 2012

GDP Shift 2010-2020

Source: FT.com

Issues for business in 2020

Source: Future Exploration Network

Source: IFTF

Source: IFTF

Source: Now and Next

2012 2050 2020 2030 2040

2012 2050 2020 2030 2040

Future back

VUCA WORLD

Volatile

Uncertain

Complex

Ambiguous

Vibrant

UnREAL

Crazy

Astounding

Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

“Times of turbulence are the most

exciting times ... because

everything changes”

GE born in a

recession

1876

HP born in a

recession

1929

born in a

recession

1975

MTV born in a

recession

1981

born in a

recession

2001

iPod

Microsoft

welcome to 2012

See things differently

theGeniusWorks.com

see tHings differently …

… tHink different tHings

see tHings differently …

… tHink different tHings

inspiring

Purpose 1

Business purpose

theGeniusWorks.com

ENABLING

PRODUCTS 2

deeper INSIGHTS

Enablers

Enabling people to do more

Essentials

Delivering what is expected

Energisers

Surprising people memorably

“Needs”

“Wants”

“Aspirations”

“Must Dos”

“Differentiators”

“Distinguishers”

Humanising

Design

3

Creative Fusions

AUTHENTICALLY

DIFFERENT

4

Business

models 5

Business models

Memorable

Experiences

6

ENABLING MORE

Active

experience

Scripted

delivery

Unscripted

delivery Brand as a

guide Brand as a

coach

Brand as an

educator Brand as an

entertainer

genius works

GEEK SQUAD JETPACK

genius works

Winning

Together

7

COLLABORATIVE

Co-think

Co-design

Co-develop

Co-decide

Co-sell

Co-support

Co-comm

20.4 million customers worldwide bought a

Lego set in the past 12 months for their own

or other active households

8.6 million worldwide users participate

directly with Lego in their online community,

but are not registered by name

4.0 million worldwide users

register their details enabling a

personal dialogue and relationship

3000 “lead users”

co-create customised

products and recommend others

it’s about you

theGeniusWorks.com

Have purpose

Think Different

Be a little crazy

Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

They invent. They imagine. They heal.

They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas

and see a work of art?

Or sit in silence and hear a song that's never been written?

Or gaze at a red planet and see a laboratory on wheels?

While some see them as the crazy ones,

we see genius.

Because the people who are crazy enough to think

they can change the world,

are the ones who do.

Welcome to the future

Of hospitality

Volatile

Vibrant

Uncertain

Unreal

Complex

Crazy

Ambiguous

Astounding

Shifting power

Consumers in Control

Nobody is average

Meaning Talks

Money walks

Expectations

Are high

Trust

Is low

Challenging

Caring

WORLD CHANGING

genius works

Shape your own future

don’t be sHaped by otHers

WORLD CHANGING

WORLD CHANGING

Have a Purpose

Beyond profit

Live in the margins

Live in the margins

Not the mainstream

More Ideas

Deeper Insights

Richer Imagination

Human

Emotional

Collaborative

Engage me

Enable me

Amaze me

Challenging times

Challenging times

Changing times

Changing attitudes

Changing attitudes

Changing priorities

Stay in the old world

Stay in the old world

OR Embrace the new

Amaze me

Have a Bigger ambition

See

things

differently

Think

different

things

Be bold

Be bold

Be brave

Be bold

Be brave

Be brilliant

peterfisk@peterfisk.com

www.theGeniusWorks.com

@geniusworks

+44 7834483830 genius

works