the future of search by tam phan

#SMX | #22A @tamphan

The Future of Search

Advanced Google App Deep Linking

#SMX | #22A @tamphan

Tam Phan Organic Growth, App Store Analytics TUNE

#SMX | #22A @tamphan

Use Impact Visuals Above, Move Presentation Title As Needed

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED) Search

App

App

App

App

Content

Content

Content

Content

Content

Content

Old App Discovery Model

#SMX | #22A @tamphan

Use Impact Visuals Above, Move Presentation Title As Needed

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED) Search

App

App

App

App

Content

Content

Content

Content

Content

Content

Current App Discovery Model

#SMX | #22A @tamphan

Use Impact Visuals Above, Move Presentation Title As Needed

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

#SMX | #22A @tamphan

Google App Indexing

#SMX | #22A @tamphan

Benefits

Re-engagement

#SMX | #22A @tamphan

Benefits

SearchResults

#SMX | #22A @tamphan

Benefits

UserAcquisition

#SMX | #22A @tamphan

Benefits

Auto-completion

#SMX | #22A @tamphan

Deep Linking

#SMX | #22A @tamphan

Benefits

•  Re-engagement

•  Getmorecontentfound

•  Improveuserefficiency

•  Betteruserexperience•  Delivercontentorproductsdirectlytoconsumers

#SMX | #22A @tamphan

Source:SearchEngineLand

#SMX | #22A @tamphan

Our Customer’s & App Indexing

NegativeFeedback:

Stillto0earlytoreallyseeanybenefits•Currentlyimplementing

•Haven’treallyseenanyincreasesintraffic

•Haven’tbeenabletogettherestoftheorganizationtobuyin

#SMX | #22A @tamphan

Our Customer’s & App Indexing

NegativeFeedback:

HardtimeunderstandinghowUniversalLinksandGoogleAppIndexingworktogether

#SMX | #22A @tamphan

Our Customer’s & App Indexing

NegativeFeedback:

IssueswithGoogleAppIndexingAPI•StartedseeingalotoferrorswhenAPIlaunched

#SMX | #22A @tamphan

Our Customer’s & App Indexing

NegativeFeedback:

GoogleSearchConsoleisnotaccurate•Triedtoreplicaterankingsandsearches,buthadnoluck

#SMX | #22A @tamphan

Our Customer’s & App Indexing

NegativeFeedback:

Hardtointegrateanygood/meaningfulanalytics•Noinsightsafteruserssearches&clicksonadeeplinkandgetssenttospecificapppage.Losingalotofinsightandcan’tattributetoSEO/AppIndexing.

#SMX | #22A @tamphan

Our Customer’s & App Indexing

PositiveFeedback:

Seethevalueofdrivinguserstoapp

•Sawanincreaseindailyapptrafficby7.3%

#SMX | #22A @tamphan

Our Customer’s & App Indexing

PositiveFeedback:

Betterrankingswithsearch

#SMX | #22A @tamphan

Our Customer’s & App Indexing

PositiveFeedback:

Providesagreatuserexperience(universallink)

#SMX | #22A @tamphan

UNIVERSAL LINKS: the future of deep links

#SMX | #22A @tamphan

#SMX | #22A @tamphan

#SMX | #22A @tamphan

Universal Links by category

#SMX | #22A @tamphan

Universal Links – 27% in Top Charts

TopCharts

#SMX | #22A @tamphan

Universal Links – Engagement since launch

#SMX | #22A @tamphan

LEARN MORE: UPCOMING @SMX EVENTS

THANK YOU! SEE YOU AT THE NEXT #SMX