the future of seo, richard conway, ceo of pure seo

Search Engine Marketing

with Richard Conway

commerical in confidence

Where is everybody?

Organic Vs Paid

Patronising American Video

Search Engine Share – New Zealand

Search Engine Optimisation Basics

2 aspects of high quality SEO

On-page optimisation

Off-page optimisation

Meta Title Tag

Meta Title Tag

Meta Title Tag

Parameters

Unique for every page on the website

Relevant to the page that the title tag

relates to

Approximately 55 characters or less

Given weight left to right

Meta Description Tag

Meta Description Tag

Parameters

Unique for every page on the website

Relevant to the page that the

description tag relates to

156 characters or less

Call to action

Marketing Association

Title Tag

Natural URL Heading Tag

Optimised ContentAlt Tag

No Meta Description Tag

On Page SEO – Keyword Research

Off Page SEO – Links

AdWords

Pros

Page 1 of Google overnight

Turn it on / off at the click of a button

Defined budget

Very targeted – Location, time,

demographic

AdWords

Cons

Does not affect organic ranking

You have to keep paying to appear

Auction system – costs increase

A lot of customers ignore paid ads

AdWords - Display

AdWords - Remarketing

AdWords – Bot Fraud

Pimp Your AdWords

Content Marketing

Into The Future

Wearable Computing

Mobile

Nearly 1 on 2 searches in New Zealand is

through a mobile device.

Google Fibre

Google had a 20% drop in revenue when the Google

homepage was 0.5s slower to load

Top Four Takeaways

Get your Meta data right

Find relevant keywords

Pimp your AdWords

Make your content count

Do you have the attention of your audience?

0800 SEARCH