the golf bubble

THE GOLF BUBBLE

Hours of Operation:Mon-Thurs: (11-10)Fri-Sun: (10-11)

Location:2330 Wildwood RoadAllison Park, PA 15101

Owner: Corey DiPietro

About The Business

Type Of Business:Mainly ServiceSome Business

Status Of Enterprise:Start-Up

Price Ranges:Low Prices For Service (Lessons)Mixture Of Range For Retail (Low To High)

Products & Services

Products & Services:Indoor Driving RangeSmall Golf Pro Shop

BagsBallsClubsClothsShoesOther Accessories

Golf Lessons Pay Per Half Hour or Hour Session

Putting Greens Free

Personal Skills & Experience

Friendly Service

Passion For Golf

Years Of Experience Golfing

College Education (Business MGMT/Marketing)

Masters Degree (MBA)

Golf Course Experience Work

Pros Of Opening The Golf Bubble

Pros:Freedom to run the business how you WantChance to make moneyOpportunity to bring excitement into community

New product for area

Why We Will Be Successful..

Although there are numerous golf courses in the area; there is really no place, close within reason, where people can go to practice all year long.

We Offer Monthly And Yearly PassesLower Rate MVP PackagesClimate Controlled Area

20 Range Mats

Putting Green

Proshop:ClubsBagsApparelAccessoriesShoes

Restrooms

Gross Square Footage:   60,800

Floorplan

Employment Opportunities

General Manager/Owner (1)Corey DiPietro

Cashiers (6)Sells tokens and merchandise to customers, helps customers with any and all problems.

Maintenance Crew (6)Gathers and collects range balls, maintains the golf mats, helps with any manual labor, restock any merchandise.

Golf Pro (1)Teaches any private lessons scheduled, and helps with any specific customer questions or club fittings.

Breakdown Of Wages

General Manager/Owner Corey DiPietro (40 hr week)

Salary of $55,000 per year

Cashiers 6 (87 hr week) @ $8/hrTotal of $696 per week or $2784 monthly

Maintenance Crew 3 (87 hr week) @ $8.25/hrTotal of $717 per week or $2868monthly

Golf Pro 1 (10 hr week) @ $20/hrTotal of $200 per week of $800 monthly

Total monthly budget of $6450 on wages

Total of 348 work hours per work week

Job Specification Form

Hiring ProcessContact local high schools and colleges

Golf teams

Contact specific courses and ranges about golf pros

Find people with prior experience in the industry

Marketing PlanTarget Market

Potential CustomersMiddle to upper-middle classRoughly ages 25-50

Pricing StrategySkimming

Prices relatively higher than competitionNew productLittle competition

Product Attributes

Physical:IndoorHigh qualityClimate controlledBubble shapedOpen roof in summer

Functional:Reliability

Open all yearNever closed b/c weather

Service:After Sale..

30 Day regular policyExtended warranty plansProfessional club sizing/fittings

Symbolic:StatusSocial recognition

The Difference..Enclosed, weather proof, professional

Available when other competitors are unable to be open

PGA tour pro’s are on staff

LessonsTips/Pointers

Our Image:

We are reliable, affordable, and more professional

Grand OpeningFlyers and Billboards

Free Prizes and Games

Driving, putting, chipping competition w/ prize to winners

Giveaway T-Shirts, Hats, Golf Polo’s

Free range tokens

Discounted merchandise

PGA tour Pro autograph sessions

Advertisements

Punch Card

Advertisements Cont.

Billboard

Start Up Costs

Loan Information