the guardian: hypebusters: "open beats closed"

Embracing openness & collaboration

Collaboration is integral to our lives

Collaboration is integral to our lives

Collaboration yields results more quickly and cost effectively

It should be a two way conversation

Bigger audiences

Who are more

engaged

Whom we understand better

Open enables….

The Three Little Pigs

We are just the enabler

Through collaboration we can reveal the truth

An open source publisher

Source: Omniture Insight

Open delivers compelling content and reach

2.9m 30.9m

1.89m

5.0m

6.1m

16m

Source: Omniture Site Catalyst April 2012

monthly unique browsers worldwide

71m

monthly unique browsers in the

US

24m

Following our audience where they are

…on Facebook

downloadsglobally

11m

active globalbrowsers

6mOver 2million

followers

2m

…and Twitter

Most visited section by US

users

5th

Unique monthly US browsers

CIF1.2m

2.4mMonthly page

views

Source: Adobe Site Catalyst Feb 2012

Powerful user engagement

Section visited by US audience

No.1

Monthly unique US browsers

World News

4.2m

8mMonthly page

views

Source: Adobe Site Catalyst Feb 2012

Literally opening our doors

Open isn't a journalist having the first word, or the last.  Open collaborates with others and marshals their words and content to reveal the truth. In an open world the winners get to write history and the losers too.  In the digital age open stories don't end or pay attention to international borders or copy deadlines. But constantly get re-edited with fresh angles to create...  the whole picture