the heat - agile marketing with scrum, made by pixum

Scrum and Agile in Marketing

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March 2016

Self-made :-)

CM Team @Pixum

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Warum sind wir die “Beste Marketing Organisation”?

Wir sind die Innovation!

BildInnovation lebenPIxum Grafik Hände Scrum in Marketing

We live innovation

We changed Marketing @Pixum

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Warum sind wir die “Beste Marketing Organisation”?

Wir sind die Innovation!

Bild Guided Tour

Challenge & demand

Entrepreneurship

Guided Tour

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Warum sind wir die “Beste Marketing Organisation”?

Wir sind die Innovation!

Bild Herausforderung

Taking risks

Challenges

Try something new

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Communication

Trust

Structure

Herz aufgeräumt

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Measurability

Teamwork

Objectives

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Self-organized

Chances & Ambitions

Ideas

Einzelbilder TeamNeu machen!

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Helen SchraderPRODUCT OWNER

Anna PetermannONLINE MARKETING

Juliette SchneiderONLINE REDAKTION

Julian ZellerPRODUCT MARKETING

Jessica AlscheidONLINE MARKETING

Malin SlabiSOCIAL MEDIA

Manuel MehlhoseSCRUM MASTER

Giuseppina MirisolaGRAPHIC DESIGN

10

Heroes of SCRUM

● Team consists of specialists

● Solve tasks self-sufficiently

● Team members gain more experience with every sprint, which improves the effectiveness and efficiency of the entire team.

Sammlung von

Refineme

Sprintplanung

Daily

Retrospekti

ve

eviewPLAT

Z

HALTE

R

BACKLOG REFINEMENT

DAILY

RETRO

REVIEW

SPRINTPLANNING

AGILE PROCESS

Processes

Rituals

Scrum Framework

Sammlung vonUser Stories (Backlog)

Refinement

Sprintplanung

Daily

Retrospektive

ReviewPLAT

ZHALTER

BACKLOGREFINEMENT

DAILY

RETRO

REVIEW

SPRINTPLANNING

Backlog©

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BACKLOG

Requirements

Prioritisation

To-do’s

Sammlung vonUser Stories (Backlog)

Refinement

Sprintplanung

Daily

Retrospektive

ReviewPLAT

ZHALTER

BACKLOG REFINEMENT

DAILY

RETRO

REVIEW

SPRINTPLANNING

Refinement

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REFINEMENT

Complexity

Effort

Planning Poker

Sammlung vonUser Stories (Backlog)

Refinement

Sprintplanung

Daily

Retrospektive

ReviewPLAT

ZHALTER

BACKLOGREFINEMENT

DAILY

RETRO

REVIEW

SPRINTPLANNING

Sprintplanung©

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SPRINT PLANNING

Stories

Sprint Scope

Tasks

Sammlung vonUser Stories (Backlog)

Refinement

Sprintplanung

Daily

Retrospektive

ReviewPLAT

ZHALTER

BACKLOGREFINEMENT

DAILY

RETRO

REVIEW

SPRINTPLANNING

Daily©

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DAILY

Updates

Progress

Challenges

Sammlung vonUser Stories (Backlog)

Refinement

Sprintplanung

Daily

Retrospektive

ReviewPLAT

ZHALTER

BACKLOGREFINEMENT

DAILY

RETRO

REVIEW

SPRINTPLANNING

Review

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REVIEW

Results

Transparency

Feedback

Sammlung vonUser Stories (Backlog)

Refinement

Sprintplanung

Daily

Retrospektive

ReviewPLAT

ZHALTER

BACKLOGREFINEMENT

SPRINTPLANNING

DAILY

RETRO

REVIEW

Retro

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RETROSPECTIVE

Self reflection

Potential

Strategies

Wie entwickelt sich das Personal?

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PLATZHA

LTER

VERTRAUEN

ERFOLG

MotivationVerantwortung

Success

TrustResponsibility & Motivation

SpeedFlexibility

Knowledge Transfer

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Multi-Channel

+25% Sales

2 instead of 8 Weeks

Konkreter (evtl. Vergleich zum Vorjahr)

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8th Iteration

Customer focused

14 Weeks faster

30/15/111

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30 Weeks

30/15/111

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30 Weeks15 Sprints

30/15/111

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30 Weeks15 Sprints

111 Stories

30/15/111

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30 Weeks15 Sprints

111 Stories978 Tasks

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Wir sind die Innovation