the impact across the value chain for advertisers and marketers
Post on 13-Nov-2014
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@jmacdonald
the signposts
growth areas
maximising opportunities
the signposts
growth areas
maximising opportunities
1/3 Use
how the public can create, edit, publish & share
the socialisation of all industries
the democratisation of all value chains
key message:
innovation before today wasjust the start...
...now there are billions ofothers involved
2/3 Connection
how devices enable people to work together for common goals
connected by weapons of mass communication
key message:
people feel more empowered than ever...
...creating disintermediation, with or without authority
3/3 Engagement
how people interact with products and services
a) relevance: solutions that close gaps
b) ease of interaction: zero-friction
c) value of incentive: rewards in multiple ways
d) transparency
key message:
engagement is human...
...meaning the biggest success factor is adding
value to people’s lives
the signposts
growth areas
maximising opportunities
incremental
disruptive
today near future science fiction
Value Chain Disruption in 3D
skylar tibbits - 4D printing
if production is beingdis-intermediated, where else can value be addedusing mobile?
the internet of things
smartpillboxes
computational clothing
solar powered
interactiveelectronic fabric
the internet of things
internet of living things
if currently unconnected objects become connected, what opportunities are there in the translation between each object using mobile?
digital medicine
moto x sensors
nano tattoos
if people are able to analyse their own well-being in real-time, how can mobile facilitate expertise?
augmentedreality
contactlenses
how can we progress from the mobile experience of campaigns to the mobile experience of life?
mosquito nanodrones
flyingvaccinators
squirm microbots
what ways will nano-robotics effect how information is communicated and how can our mobile offerings act as a courier?
the most advanced mobile device in the world
emotionsanalytics
what systems do we have in place for a public who are able to monitor our levels of honesty inreal-time?
the signposts
growth areas
maximising opportunities
1/3 Pro-activity: willingness to experiment
2/3 Collaboration: with an empowered public
3/3 Ethical Innovation: solution-based thinking
jonathan@thisfluidworld.com
tinyurl.com/jmacmobile
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