the inevitable digital opportunity
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genís roca@genisroca
the inevitabledigital opportunity
1 the digital transformation of businesses
2 where is the digital advantage?
3 the pace of the digital era
the digital transformationof businesses
1
the digital transformationof businesses
the use of technology and networksto radically improveperformance or reach of enterprises
the three key areasfor digital transformation
the three key areasfor digital transformation
1 . transforming customer experience2 . transforming operational processes3 . transforming business models
the three key areas for digital transformation1 . transforming customer experience
the three key areas for digital transformation1 . transforming customer experience
a . customer understanding
the three key areas for digital transformation1 . transforming customer experience
a . customer understandingmonitoring social media
the three key areas for digital transformation1 . transforming customer experience
a . customer understandingbuilding communities
the three key areas for digital transformation1 . transforming customer experience
a . customer understandingbuilding communities
the three key areas for digital transformation1 . transforming customer experience
b . top-line growth
the three key areas for digital transformation1 . transforming customer experience
b . top-line growthpersonalization
the three key areas for digital transformation1 . transforming customer experience
b . top-line growthgeolocated proposals
the three key areas for digital transformation1 . transforming customer experience
c . customer touch points
the three key areas for digital transformation1 . transforming customer experience
c . customer touch pointsmoving to the multichannel
the three key areas for digital transformation1 . transforming customer experience
c . customer touch pointsredesigning customer services
the three key areas for digital transformation1 . transforming customer experience
c . customer touch pointsoffering new services
the three key areas for digital transformation1 . transforming customer experience
a . customer understandingmonitoring social mediabuilding communities
b . top-line growthpersonalizationgeolocated proposals
c . customer touch pointsmoving to the multichannelredesigning customer servicesoffering new services
the three key areas for digital transformation2 . transforming operational processes
the three key areas for digital transformation2 . transforming operational processes
a . process digitalization
the three key areas for digital transformation2 . transforming operational processes
a . process digitalizationprocess reeingineering
the three key areas for digital transformation2 . transforming operational processes
a . process digitalizationnew data flows
the three key areas for digital transformation2 . transforming operational processes
a . process digitalizationnew data flows
the three key areas for digital transformation2 . transforming operational processes
b . worker enablement
the three key areas for digital transformation2 . transforming operational processes
b . worker enablementcollaborative workspaces
the three key areas for digital transformation2 . transforming operational processes
b . worker enablementdevelopment of digital skills
1 Strategic vision1 Strategic vision
2 Digital leadership2 Digital leadership
3 Digital communication3 Digital communication
4 Customer orientation4 Customer orientation
5 Continuous learning5 Continuous learning
6 Teamwork6 Teamwork
the three key areas for digital transformation2 . transforming operational processes
b . worker enablementdevelopment of digital skills
7 Digital culture7 Digital culture
8 Information management8 Information management
1 Strategic vision1 Strategic vision
2 Digital leadership2 Digital leadership
3 Digital communication3 Digital communication
4 Customer orientation4 Customer orientation
5 Continuous learning5 Continuous learning
6 Teamwork6 Teamwork
the three key areas for digital transformation2 . transforming operational processes
c . performance management
the three key areas for digital transformation2 . transforming operational processes
c . performance managementredesigning dashboards
the three key areas for digital transformation2 . transforming operational processes
c . performance managementdecision making in real time
the three key areas for digital transformation2 . transforming operational processes
a . process digitalizationprocess reengineeringnew data flows
b . worker enablementcollaborative workspacesdevelopment of digital skills
c . performance managementredesigning dashboardsdecision making in real time
the three key areas for digital transformation3 . transforming business models
the three key areas for digital transformation3 . transforming business models
a . digitally modified businesses
the three key areas for digital transformation3 . transforming business models
a . digitally modified businessesfrom products to services
the three key areas for digital transformation3 . transforming business models
b . new digital businesses
the three key areas for digital transformation3 . transforming business models
b . new digital businessesnew intermediaries
the three key areas for digital transformation3 . transforming business models
b . new digital businessesdata
the three key areas for digital transformation3 . transforming business models
b . new digital businessesdata
the three key areas for digital transformation3 . transforming business models
c . digital globalization
the three key areas for digital transformation3 . transforming business models
c . digital globalizationglobal operations centers
the three key areas for digital transformation3 . transforming business models
a . digitally modified businessesfrom products to services
b . new digital businessesnew intermediariesdata
c . digital globalizationglobal operations center
the digital maturitywhere is the digital advantage?
2Source: “The Digital Advantage: How digital leaders outperform
their peers in every industry” MIT Sloan, nov 2012
the digital madurity
1 . digital intensity2 . transformation management intensity
Source: “The Digital Advantage: How digital leaders outperform
their peers in every industry” MIT Sloan, nov 2012
the digital madurity1 . digital intensity
the digital madurity2 . transformation management intensity
the paceof the digital era
3
itc
mk
pm
commerce
social
services
r+dengineering
desktop
mobile
inside
mainframe
1995 - 2005 enterprisesenterprises
2005 - 2015
2015 -
peoplepeople
thingsthings
- 1995 infrastructureinfrastructure
itc
mk
pm
commerce
social
services
r+dengineering
……
desktop
mobile
inside
mainframe
…
1995 - 2005 enterprisesenterprises
2005 - 2015
2015 -
peoplepeople
thingsthings
- 1995 infrastructureinfrastructure
… - … ……
1 the digital transformation of businesses. transforming customer experience. transforming operational processes. transforming business models
2 where is the digital advantage? . digital intensity
. transformation management intensity
3 the pace of the digital era
Internet is not about marketing
Internet is not about marketing
Internet is about process redesign
Internet is not about marketing
Internet is about business redesign
Internet is not about marketing
Internet is about business redesign
move your customer experiencemove your operational processes
move your business models
Internet is not about marketing
Internet is about business redesign
move your customer experiencemove your operational processes
move your business modelsand first… move your management
genís roca@genisroca
Barcelona – Madrid - Bogotá
@RocaSalvatellawww.RocaSalvatella.com
TIC
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the inevitabledigital opportunity
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