the international trade centre (unctad/wto) the international trade centre (unctad/wto)
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The International Trade CentreThe International Trade Centre(UNCTAD/WTO)(UNCTAD/WTO)
What is ITC?What is ITC?
The International Trade Centre (ITC) is
the joint technical cooperation agency of the
United Nations Conference on Trade and Development (UNCTAD)
and the World Trade Organization (WTO)
for business aspects of trade development.
ITC’s visionITC’s vision
The Development Partner
For Export Success
ITC’s MissionITC’s Mission
ITC enables small business export success
in developing and transition countries
by providing, with partners,
inclusive and sustainable trade development solutions
to the private sector,
trade support institutions and
policy-makers
ITC’s Three Strategic ObjectivesITC’s Three Strategic Objectives
1. Support Policy Makers in integrating the business sector into the global economy
2. Develop the capacity of Trade Support Institutions to provide effective services to businesses
3. Strengthen the international competitiveness of Small and Medium Enterprises (SMEs)
Strategic Objective 1: Policy Makers Strategic Objective 1: Policy Makers
1. Support policy makers in integrating the business sector into the global economy
Decision makers enabled to develop effective trade development programmes and policies
Decision makers enabled to understand business needs and create conducive environment for business
Decision makers enable to integrate the business dimension into trade negotiations
Strategic Objective 2: TSIsStrategic Objective 2: TSIs
2. Develop the capacity of trade service providers to support businesses
TSIs enabled to provide efficient services that meet the needs of client enterprises
TSIs enabled to represent their clients effectively in shaping the business environment
Strategic Objective 3: SMEsStrategic Objective 3: SMEs
3. Strengthen the international competitiveness of enterprises
Enterprises enabled to formulate sound international business strategies
Enterprises enabled to become export-ready
Enterprises enabled to convert commercial opportunities into actual business
ITC’s Business ProcessITC’s Business Process
Mission and VisionITC: The Development Partner
for Export Success
Three Strategic Objectives
Eight Sub-Objectives and indicators
Regular budget resources
5 Business Lines(Competencies)
Extra-budgetary resources
CountryProgrammes
RegionalProgrammes
GlobalProgrammes
Result: Sustainable economic development
ITC’s Five Lines of BusinessITC’s Five Lines of Business
Trade IntelligenceTrade Intelligence
Goal: Better export decisions
Objectives: • TSIs, policy makers, enterprises make
informed decisions• TSIs deliver more effective information and
market analysis services
• ITC produces & disseminates trade intelligence that meets client needs
• Develop training materials and deliver innovatively (physical, virtual)
• Build capacity of information managers, market analysts to deliver services
• Advise TSIs on developing effective information services
Trade Intelligence: ActivitiesTrade Intelligence: Activities
Market Analysis Tools and ServicesMarket Analysis Tools and Services
I. Analytical Databases
II. Tailored Market Studies
III. Capacity Building
Trade Map
Market Access Map
Product Map
Investment Map
Trade Comp. Assessment
Export Potential Assessment
Export Opportunity Scan
Sector Competitiveness Brief
CustomisedStudies
Introduction toMarket Analysis
Preparation of Market Profiles
Training-of-Trainers
Business Clinics
Mentoring for Export Potential Assessments
Customised Training
Country Map
• Trade intelligence provided in an integrated system
• Trade information services and products evolving to meet changing needs
• TSIs better capable of delivering appropriate trade information and market analysis services
• Networking between trade intelligence providers
Trade Intelligence: ResultsTrade Intelligence: Results
Business in Trade PolicyBusiness in Trade Policy
Goal: Business Priorities integrated in National Trade Promotion Policies
Objective:
Enable policy makers to integrate business priorities in national trade policies and negotiations, and to achieve effective collaboration between the public and private sectors, and civil society
Business in Trade Policy: activitiesBusiness in Trade Policy: activities
• Establish platform for informed debates• Advanced tailored analysis of market access
data, trade negotiations, non-tariff barriers, and legal aspects of trade agreements
• Support set up of formal mechanisms for public-private dialogue:– Formulation of trade policies– Participation in trade negotiations– Design of export strategies (at national and sector
levels)
Business in trade policy: resultsBusiness in trade policy: results
• Public-private dialogue mechanisms established at national level
• Policy makers and business community empowered to effectively reflect the business dimension in trade policy and negotiations fora
• Support the establishment of conducive environment for public-private cooperation in implementation of trade development policies and programmes
Export StrategyExport Strategy
• Objective: – Capacities created to design and implement
competitive Export Development Strategies that meet the national development objectives
• Outcome indicators:– Representation– Design– Ownership– Implementation
Export StrategyExport Strategy
• Results:– Formalized strategy process agreed upon by
stakeholders– Comprehensive needs assessment undertaken &
scope of strategy defined for design stage– Strategy designed to address the priorities of the
needs assessment– Strategy implemented and monitored according to the
specified plan of action
Trade Support Institutions Trade Support Institutions StrengtheningStrengthening
Goal: Sustainable and effective exporter support
Objective: Export service delivery channels enabled
• Assess TSI needs• Benchmark TSIs• Build TSI management capacity• Build TSI capacity to assess enterprise needs
and market potentials• Support development of TSI services• Foster creation of TSI networks
TSI Strengthening: ActivitiesTSI Strengthening: Activities
• Support growth of a global TPO network• Support development of knowledge networks • Foster exchange of best practice• Host flagship events to promote knowledge
exchange
TSI Strengthening: ActivitiesTSI Strengthening: Activities
• TSI service capacities enhanced• National & Regional TSI Networks created or
strengthened• International TSI knowledge networks created
or supported
TSI Strengthening: ResultsTSI Strengthening: Results
Exporter CompetitivenessExporter Competitiveness
Goal: internationally competitive entreprise
Objective:
Potentially competitive new enterprises created and the competitiveness of existing enterprises strengthened
Exporter Competitiveness: activitiesExporter Competitiveness: activities
• Training, advisory and information services to improve SMEs competitiveness:– export management– Quality managment and conformity assessment– Export packaging– Supply chain management– Marketing mix
• Participation in trade policy process• Formulation of export strategies
Exporter Competitiveness: ResultsExporter Competitiveness: Results
• Exporters’ capactiy to strategize and efficiently acquire, and allocate resources strengthened
• Exporters’ capacity to design, produce and supply competitive products & services enhanced;
• Exporters’ capacity to market and sell products and services improved
• Certified national experts to provide training and counselling services to build exporter competiteveness
Thank you for your attentionThank you for your attention
Daniel Ivarsson, Senior AdviserOffice for Eastern Europe and Central AsiaInternational Trade CentrePalais des NationsCH-1211 Geneva, SwitzerlandTel.: +41 22 730 03 90E-mail: ivarsson@intracen.orgWebsite: www.intracen.org
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