the internet of things (dmc 2013)

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Presented at the Digital Managers Club dinner in Brussels (November 2013).

TRANSCRIPT

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Marc Jadoul ( @mjadoul)

Strategic Marketing Director

THE INTERNET OF THINGS IS HUMAN VALUE CREATED WHEN MACHINES TALK?

http

://nik

eplu

s.nik

e.c

om

/plu

s/w

hat_

is_fu

el

Brussels, 27 November 2013.

http://nikeplus.nike.com/plus/what_is_fuel

2

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

SENSORS AND ACTUATORS EVERYWHERE

(*) Sensors in the Nike+ Fuelband: 3-axis accelerometer, ambient light sensor; (**) Sensors in the Samsung Galaxy S4: accellerometer,

barometer, geomagnetic sensor, gesture sensor, Hall sensor, gyroscope, proximity, RGB light, temperature/humidity; (***) Sensors in today’s

cars: air–fuel ratio, blind spot monitor, crankshaft position, curb feeler, defect detector, engine coolant temperature, Hall effect sensor,

manifold absolute pressure, mass flow, oxygen, parking sensors, radar gun detector, speed, throttle position, tire-pressure, torque, transmission

fluid temperature, turbine speed, variable reluctance, water-in-fuel, water-on-windshield, wheel speed, etc.

9 **

FUEL2

*

100+ ***

3

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

THE NEXT STEP IN INTERNET EVOLUTION

Pre-

internet

Internet of

CONTENT Internet of

SERVICES Internet of

PEOPLE Internet of

THINGS

SOCIAL

WEB WEB 2.0 WWW H2H M2M

+ + + +

4

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

IT’S COMING AND IT’S GONNA BE BIG (NO… HUGE)

$8.9 TRILLION GLOBAL REVENUES BY 2020

212 BILLION “THINGS” IN 2020

*

*

(*) IDC 2013, http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431

http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431

5

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

WHY THE TIME IS RIGHT NOW

IoT

6

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

EXPLOITING UBIQUITOUS CONNECTVITY

Wireless

2G/3G/4G/Wi-Fi

Wireline

xDSL/cable

Satellite

GW

Controllers

“M2M Area Network”

Devices

Sensors

Actuators

Tags

the Internet (of Things)

7

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

ICT CHALLENGES

BIG DATA

M2M COMMUNICATIONS

8

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

SOCIETY CHALLENGES

the silence of the chips

http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips

http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips

9

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

IOT APPLICATIONS

global

community

few many # APPS

REACH

“KILLER” APPS

THE LONG TAIL

DOMAIN/INDUSTRY/

BUSINESS SPECIFIC

http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things,

https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world

http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world

10

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

THE RISE AND FALL OF THE NABAZTAGS

http://en.wikipedia.org/wiki/Nabaztag, http://www.youtube.com/watch?v=JMZvM5t0en8

http://en.wikipedia.org/wiki/Nabaztag
http://www.youtube.com/watch?v=JMZvM5t0en8

11

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

CROWD-SOURCED RADIATION MONITORING

http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy, http://www.dexigner.com/news/10268

http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy
http://www.dexigner.com/news/10268

12

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

SMART ENERGY & SMART METERING (FEAT. KITO)

https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox

https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox

13

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

CONNECTED CARS SOON AN EVERYDAY REALITY

http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year

http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year

14

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

TWO-WAY ADVERTISING & DIGITAL BILLBOARDS

http://mashable.com/2013/09/06/london-mini-billboards

http://mashable.com/2013/09/06/london-mini-billboards
http://mashable.com/2013/09/06/london-mini-billboards
http://mashable.com/2013/09/06/london-mini-billboards
http://mashable.com/2013/09/06/london-mini-billboards
http://mashable.com/2013/09/06/london-mini-billboards

15

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

WEARABLE TECHNOLOGY ON THE GO

http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers

http://mashable.com/2013/11/17/taptap-wristband-communication-relationships

http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://mashable.com/2013/11/17/taptap-wristband-communication-relationships
http://mashable.com/2013/11/17/taptap-wristband-communication-relationships
http://mashable.com/2013/11/17/taptap-wristband-communication-relationships
http://mashable.com/2013/11/17/taptap-wristband-communication-relationships
http://mashable.com/2013/11/17/taptap-wristband-communication-relationships
http://mashable.com/2013/11/17/taptap-wristband-communication-relationships
http://mashable.com/2013/11/17/taptap-wristband-communication-relationships

16

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— BRAINWAVE (CAT) EARS

http://mashable.com/2013/03/28/necomimi

http://mashable.com/2013/03/28/necomimi

17

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

“THING OF THE DAY” — SONY SMARTWIG (WEDNESDAY, 27 NOVEMBER 2013)

http://www.bbc.co.uk/news/technology-25099262, http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678

http://www.bbc.co.uk/news/technology-25099262
http://www.bbc.co.uk/news/technology-25099262
http://www.bbc.co.uk/news/technology-25099262
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678

18

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— BREAKTHROUGH INNOVATION

http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door

http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door

19

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

DIGITAL LIFE IN THE CONNECTED HOME

http://www.lgnewsroom.com/ces2012/view.php?product_code=95&product_type=95&post_index=1828

http://www.lgnewsroom.com/ces2012/view.php?product_code=95&product_type=95&post_index=1828

20

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

MEET THE COCA-COLA MAN’S YOUNGER BROTHER

http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking

http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/

21

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

STARBUCKS LINKS COFFEE MAKERS TO THE WEB

http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges

http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges

22

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html,

http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow

ENJOY YOUR COFFEE AND DESSERT (AND CREATE SOME HUMAN VALUE WHILE TALKING TO EACH OTHER…)

http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow

23

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

marc.jadoul@alcatel-lucent.com

www.linkedin.com/in/mjadoul

@mjadoul

Download these slides from: www.slideshare.net/mjadoul

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