the interplay between visual communication & persuasion in the marketplace fjondi qerkini, hana...

The interplay between visual communication

&persuasion in the marketplace

Fjondi Qerkini, Hana Tahiri, Fiona Qerkini,Jehona KaravidajValdrin Zeqiri.

AGENDA

1Intro to visual communication

AGENDA

2

1Intro to visual communication

How to make it effective

AGENDA

3

2

1Intro to visual communication

How to make it effective

Examples: Dove, Coca-cola

AGENDA

It’s a fact!!!

Business CommunityAdvertising AgenciesProduct DesignersDesign Firms

Business CommunityAdvertising AgenciesProduct DesignersDesign Firms

Business Community

Advertising Agencies

Product Designers

Design Firms

Business Community

Advertising Agencies

Product DesignersDesign Firms

Visual Communication

Visual communication is everywhere starting from electronic media to the environmental signs.

“The more you see, the more you know”

• 93 % of communication is non-verbal• Our mind acts different to visual stimuli

How to make it effective

The concept should be consideredSymbolismColorText

UltimatelyDeveloping its identity

I. ConciselyII. StyleIII. Guidelines

Dove Company

Brand of personal care

Promotes that beauty is a state of mind

Women who are fiddled with to seem visuallyperfect are used as the main marketing concept

Hire professionals to research weak spotswhen it comes to confidence

Video Link: http://www.youtube.com/watch?v=17j5QzF3kqE

Coca-Cola

• Still to be worked on…

Conclusion• Visual communication is a way of

navigation through the world. • Consciously designed to shape different

aspects of our existence.

Thank you for

your attention!