the interplay between visual communication & persuasion in the marketplace fjondi qerkini, hana...
TRANSCRIPT
The interplay between visual communication
&persuasion in the marketplace
Fjondi Qerkini, Hana Tahiri, Fiona Qerkini,Jehona KaravidajValdrin Zeqiri.
AGENDA
1Intro to visual communication
AGENDA
2
1Intro to visual communication
How to make it effective
AGENDA
3
2
1Intro to visual communication
How to make it effective
Examples: Dove, Coca-cola
AGENDA
It’s a fact!!!
Business CommunityAdvertising AgenciesProduct DesignersDesign Firms
Business CommunityAdvertising AgenciesProduct DesignersDesign Firms
Business Community
Advertising Agencies
Product Designers
Design Firms
Business Community
Advertising Agencies
Product DesignersDesign Firms
Visual Communication
Visual communication is everywhere starting from electronic media to the environmental signs.
“The more you see, the more you know”
• 93 % of communication is non-verbal• Our mind acts different to visual stimuli
How to make it effective
The concept should be consideredSymbolismColorText
UltimatelyDeveloping its identity
I. ConciselyII. StyleIII. Guidelines
Dove Company
Brand of personal care
Promotes that beauty is a state of mind
Women who are fiddled with to seem visuallyperfect are used as the main marketing concept
Hire professionals to research weak spotswhen it comes to confidence
Video Link: http://www.youtube.com/watch?v=17j5QzF3kqE
Coca-Cola
• Still to be worked on…
Conclusion• Visual communication is a way of
navigation through the world. • Consciously designed to shape different
aspects of our existence.
Thank you for
your attention!