the lost impression - “bringing back the importance of impression in the digital world”
Post on 15-Aug-2015
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THE LOST IMPRESSION
BRINGING BACK THE IMPORTANCE
OF IMPRESSION IN THE DIGITAL WORLD
Narayan Murthy Ivaturi
Director, Global Sales & Strategy
HISTORIC “ WAR OF MEDIA ” =
TV WAS NOT RADIO WITH
PICTURES
WEBSITE ARE NOT
MAGAZINES YOU CAN
CLICK
AND MOBILE PHONES ARE NOT
SMALL COMPUTERS
QUESTION “ WHAT MAKES AN
IDEA MOBILE ” =
TRADITIONAL
DIGITAL APPROACH
MOBILE IDEA:
INSTANT GRATIFICATION
QUESTION “ WHAT MAKES AN
IDEA MOBILE ” =
SEARCH INTENT ADS COMBINE THE POWER OF SEARCH WITH MOBILE ADS
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