the marketing “mix”
Post on 31-Dec-2015
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The Marketing “Mix”. Marketing Mix – 4Ps The marketing mix elements that make up an organization’s marketing program :. P roduct P romotion P rice P lace These are management decisions , controllable factors. Marketing function relates to many people, groups, and forces. - PowerPoint PPT Presentation
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The Marketing “Mix”
Marketing Mix – 4PsThe marketing mix elements that make up an
organization’s marketing program:
1. Product
2. Promotion
3. Price
4. PlaceThese are management decisions,
controllable factors
Marketing function relates to many people, groups, and forces
Marketing’s first task: discovering consumer needs
Marketing’s second task: satisfying consumer needs
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