Upload File

the marketing “mix”

5
The Marketing “Mix”

Upload: kellie-estes

Post on 31-Dec-2015

37 views

Category:

Documents


0 download

Report

Tags:

DESCRIPTION

The Marketing “Mix”. Marketing Mix – 4Ps The marketing mix elements that make up an organization’s marketing program :. P roduct P romotion P rice P lace These are management decisions , controllable factors. Marketing function relates to many people, groups, and forces. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: The Marketing “Mix”

The Marketing “Mix”

Page 2: The Marketing “Mix”

Marketing Mix – 4PsThe marketing mix elements that make up an

organization’s marketing program:

1. Product

2. Promotion

3. Price

4. PlaceThese are management decisions,

controllable factors

Page 3: The Marketing “Mix”

Marketing function relates to many people, groups, and forces

Page 4: The Marketing “Mix”

Marketing’s first task: discovering consumer needs

Page 5: The Marketing “Mix”

Marketing’s second task: satisfying consumer needs


“The Marketing Concept & Marketing Mix”

THE PRODUCT. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX The product is one of the four elements of the marketing mix

Combining the marketing mix

Marketing and the Marketing Mix

THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix

The Marketing Mix. Marketing Mix Most famous phrase in marketing Sometimes known as the ‘Four Ps' The marketing mix consists of price, place, product

The Marketing Mix. Marketing Mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of

The Marketing Mix - VSB BLOGSblogs.vsb.bc.ca/sjames/files/2017/09/Marketing-Mix-Notes.pdf · • Marketing mix is… The mix of elements/variables that an organization can control

The 4 Components of the Marketing Mix - PBworkslakecityhigh.pbworks.com/w/file/fetch/107229144/The Marketing Mix.pdf · 4 Components of Marketing Mix ... • The Marketing Mix (the

Marketing Mix - studymafia.orgCharacteristics of Marketing Mix 1. Marketing mix is the crux of marketing process: Marketing mix involves many crucial decisions relating to each element

Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation

Marketing Mix. Marketing Mix - Definition Marketing mix is the combination of elements that go to make the marketing strategy for a company. This helps

tService Marketing Mix/Extended Marketing Mix

Http:// The Marketing Mix. The Marketing Mix

HOTEL MANAGEMENT THE EXTENDED MARKETING MIX 1. The Extended Marketing Mix

MODULE 4 MARKETING MIX: DISTRIBUTION AND SALES … · MODULE 4 - MARKETING MIX IN CULTURAL TOURISM 10 The 4 P’s in the Marketing Mix The terminus “Marketing Mix” is a general

Starbucks marketing. Brief history of the term “marketing-mix” 1964’ Neil H. Borden published “The Concept of the Marketing Mix” “Marketing-Mix” included:

The marketing mix

THE MARKETING MIX OR THE 4 PS OF MARKETING. THE MARKETING MIX ‘The marketing mix is a recipe for effective marketing. Using the marketing mix when planning

Principles of Marketing Chapter 21. The Marketing Mix Product is the primary P of the marketing mix The other marketing mix decisions are based on the

RELATIONSHIP MARKETING AND MARKETING MIX OF … RELATIONSHIP... · marketing mix. Kotler (2012: 107) states marketing mix as a set of controllable, tactical marketing tools that the

The marketing mix 1

The Marketing Mix Revisited

BSBMKG502 Establish and Adjust Marketing Mix Assessment …...review and evaluate the current marketing mix from the Strategic Marketing Plan develop the marketing mix for the non-accredited

Marketing mix THE TIMES 100. Marketing mix The marketing mix is the combination of variables that a business uses to carry out its marketing strategy

The Correct Marketing Mix

The Marketing Mix Most famous phrase in marketing Also known as the __________ The marketing mix elements are _____ _____, _______, and ________. _____,_______,________

The marketing communications mix

Multidimensional Political Marketing Mix Model for ... · Multidimensional Political Marketing Mix Model for Developing Countries 5 identify the varied marketing mix considering the

The Marketing Mix - Part1