the next big thing in online advocacy - lim

Going Local:The Next Big Thing in Online

Advocacy

11NTCChangeorg

Melinda FoxTim Lim

Matt Slutsky

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GROW YOUR LIST

Build your Advocacy + Donor Basewith Change.org

GROUND TO COVER

• Who is Change.org • How We Can Help Your Organization• The Results• Questions & Answers

CAMPAIGN for YOUTH JUSTICE

Doubled Email List

ABOUT US

30 Day Glance

225,000 New Members

2,000,000 Actions Taken

3,500,000 Unique Visitors

World’s Fastest Growing Social Action Platform

CHANGE.ORG COMMUNITY

• 100% Issue Driven

• Peer-to-Peer Distribution

• People that take Action

BARRIER TO REACH NEW SUPPORTERS

WE CAN HELP

Build Your Supporter Base Increase Your Base, Increase Your Power Expand Your Reach Increase Your Visibility

HOW IT WORKS

• Expert Campaign Strategist Develop Campaign

• Strategic Promotion

• Individual Signs Action

• Weekly Delivery of 100% Unique New Names

CLIENTS

RESULTS

• Incredible Name Performance Open rates 30 – 44% (benchmark: 14%) Response rates on action 21 – 44% (benchmark: 4%) Low unsubscribe rate (less than ½ of 1%)

Highest Action Response Rates Change.org Members Become Donors

Success in 2010 Year End Fundraising

THIS STRATEGY WORKS

• World’s Fastest Growing Social Action Platform

• Massive Community of Action Takers

• Expert Strategists & Tools to Help You Connect

• Highest Performing Names Available

• Safe and Quantifiable Investment

CONTACT US

Zachary Dominitz

Meghan Nesbit

partnerships@change.org

Melinda Fox

Matt Slutsky

Tim Lim