the power of cool ideas

RAB Radio Training AcademyRAB Radio Training Academy

The Power of Cool IdeasTools to Inspire Creativity.

The Power of Cool Ideas

Brandeis C. Hall, VP/Training, bhall@rab.com

On-Air Online On Site On Demand

RAB Radio Training AcademyRAB Radio Training Academy

Exercise I:Make a list of facts about yourself.

Idea starters…

The Power of Cool Ideas

• Your career…• Your childhood…• Your passions…• Something unusual about you

that might surprise others…

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Exercise I:Select 3 facts to share that most define “you.”

Introductions…

The Power of Cool Ideas

“Hi, my name is ____________.Three things you should know about me are….”

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Engagement

Activation

Integration3 Things Clients Want:

The Power of Cool Ideas

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Creativity is about…

Engagement

The Power of Cool Ideas

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• Programming.• Promotions.• Events• Ideas

Radio knows how to engage consumers better than any

other media:

Alternative Revenue StreamsThe Power of Cool Ideas

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Generic proposal tools:• Commercials• Banner Ads• Event Booth• Video on web• Text messaging• Blah, blah, blah…

Everyone can sell inventory

The Power of Cool Ideas

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Ideas are

currency

Alternative Revenue Streams

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Cool Ideas… Make you different. Make you money.

Inventory items are your tools for execution.

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Ideas need to be:

Cool

Custom

Effective

The Power of Cool Ideas

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Goals: On site branding. Sampling opportunities. Hand out coupons. Sales options.

Celestial Seasonings

The Power of Cool Ideas

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Take Away: What was the Idea? What were the tools? Cool? Custom? Effective?

Celestial Seasonings

The Power of Cool Ideas

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Exercise II :Design a kids play area

For… Fanta soft drinks… Lego Range Rover…

The Power of Cool Ideas

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General Motors - Hummer

The Power of Cool Ideas

Goals: Brand Hummer as “fun.” Instigate test drives. Activate sales.

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General Motors - Hummer

The Power of Cool Ideas

Take Away: What was the Idea? What were the tools? Cool? Custom? Effective?

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Make lists

Drill down deep

Choose the most relevant goals & tools

So how do we get terrific ideas that clients will buy?

The Power of Cool Ideas

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Exercise III:Create an idea for a client.

Grading… It must be cool It must be custom It must be effective It must be priced

The Power of Cool Ideas

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Integration

Engagement

Activation

Look Ahead.

The Power of Cool Ideas

What’s coming? New product New location Hot competition.

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Questions?

RAB Radio Training AcademyRAB Radio Training Academy

The Power of Cool IdeasTools to Inspire Creativity.

The Power of Cool Ideas

Brandeis C. Hall, VP/Training, bhall@rab.com

On-Air Online On Site On Demand