the power of participation...the power of participation stephanie vatalaro, svp marketing &...

The Power of Participation

STEPHANIE VATALARO, SVP MARKETING & COMMUNICATIONS

Participation

Research Insights

Customer-First

R3 Planning

Influencers

Millennials Crossover Activities

Customer EngagementR3 Strategies Geofencing

Best Practices Growth Opportunities

Digital Marketing Customer Mindsets

Growth & Progress

Your comfort zone WHERE THE

MAGIC

HAPPENS

Insanity: Doing the same thing over and over and expecting different results.

Albert Einstein

Participation Latest

6

Fishing ParticipationIncreasing

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49.4 million in 2018

Fishing Participation

43.00

44.00

45.00

46.00

47.00

48.00

49.00

50.00

2014 2015 2016 2017 2018

27.5

28

28.5

29

29.5

30

2013 2014 2015 2016 2017

29.6 million in 2017

Fishing Licenses

11.9 million in 2018

Boat Registrations

11.70

11.75

11.80

11.85

11.90

11.95

12.00

12.05

2014 2015 2016 2017 2018

3 MNEWCOMERS8.5 M in last 3 years

11.7 MYOUTHUp 7.4% in last 3 years

4.4 MHISPANICSUp 15% in last 3 years

17.4 MFEMALE

Up 6.6% in last 3 years

Source: RBFF & The Outdoor Foundation, 2018 Americans age 6+

Key SegmentsShowing Growth

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Opportunities for Growth

Key Opportunitiesfor Growth

Active Social Families

Younger, more culturally diverse, interested in building

social brand

Inclusion

Showcase diversity and break down barriers. The water is

open to everyone!

Urban Fishing & Boating

Highlight urban opportunities; in cities and parks

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CrossoverActivities

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Boating Camping

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Recruitment

Retention

Reactivation

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IF YOU CHANGE NOTHING,

NOTHING WILL CHANGE

Thank You