the power of participation: an architectural approach
DESCRIPTION
Cisco describes how emerging IT challenges and the imperative to increase business value has evolved its Data Centre 3.0 strategy to become the Data Centre Business Advantage. Cisco’s Data Centre innovations, solutions and eco-system partnerships all fall within this framework. Cisco’s groundbreaking Desktop Virtualisation solution is described as an example.TRANSCRIPT
© 2010 Cisco Systems, Inc. All rights reserved.
The Power of Participation: An Architectural Approach
© 2010 Cisco Systems, Inc. All rights reserved. 2
John Chambers,
Chairman and CEO, Cisco
On the Role of Cisco CIO. . .
“Your job is to think of what I think of before I think of it, and have it ready to go when I think of it.”
© 2010 Cisco Systems, Inc. All rights reserved. 3
Wave 1: 1990s
Connection
Wave 2: 2000s
Inclusion
Wave 3: 2010 and Beyond
Participation
Enables Self-service
and productivity
Changed behavior but
difficult for organizations
to leverage
Active Participation—
Transforms operating models
to improve business outcomes
Cloud/Virtualized
Technologies
Secure Systems
Intelligence
Immersive
communication
technologies—
Video and Mobility
Transforming Transactions
Transforming Interactions
Transforming Organizations
eCommerce (b2b, b2c)
Connectivity
Social Media
Consumerization of IT
Impact of Internet Evolution on Organizations
© 2010 Cisco Systems, Inc. All rights reserved. 4
1998
1GbE Workloads Increase 10GbE
2005
Workloads Consolidate
Workloads Mobilize
VM-Aware Networks
Virtual Desktops
Clouds
2008
. . . and New Network Capabilities
© 2010 Cisco Systems, Inc. All rights reserved.
Agile and Efficient Personal and Pervasive Open and Controlled
Enterprise Vision
Innovation Operational Excellence
Break the compromise to deliver the AND:
Power of Participation
VXI Mobility: Motion
Security: TrustSec
Voice/Video: Medianet
Green: EnergyWise
Application Performance: AppVelocity
6 6 © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID
The Data Center perspective
Key Trends Impacting the Data Center
7
Server virtualization — higher performance
LAN and Storage convergence
VM-Level awareness
Workload provisioning
Applications availability
Drive for Green—power, cooling and space
The need to reduce costs and/or maximize profits
IT as business enabler
Business Architecture
IT Architecture
The Cisco Data Center Business Advantage
© 2010 Cisco Systems, Inc. All rights reserved. 8
Data Center Business Advantage Architectural Framework
Application Networking Switching Management Compute
Open /
Standards
App.
Performance
Energy
Efficiency Security Continuity
Workload
Mobility
Partner Ecosystem
Efficient Agile Transformative
Security OS Storage
Unified
Network Services
Unified
Computing Unified
Fabric
New Bus. Models,
Governance and Risk
Driving Profitability
New Service Creation and
Revenue Generation
Cisco
Lifecycle
Services
Policy
TECHNOLOGY
INNOVATIONS
BUSINESS
VALUE
SOLUTION
DIFFERENTIATION
SYSTEMS
EXCELLENCE
Cloud Automation Virtualization Consolidation
Cisco Unified Fabric Continued Architectural Innovation
FY08
FY10
CONVERGENCE
SCALE
INTELLIGENCE
Fabric Path
OTV
FEX-link
VN-Link
DCB/FCoE
vPC
VDC
Architectural Flexibility and Scale
Workload Mobility
Simplified Management with Scale
VM-Aware Networking
Consolidated I/O
Active-Active Uplinks
Virtualizes the Switch
Deployment Flexibility Unified Ports
FY10
FY11
FLEXIBILITY
RESPONSIVENESS
CONSISTENCY
Cloud optimization Secure multi-tenant cloud experience
Seamless Integration and automation Open APIs
Policy-aware VMs Workload Portability and Mobility
Fabric Integration Rapid Service Enablement
Operational simplicity Policy-based provisioning
Virtual services Agility and on-demand delivery
Cisco Unified Network Services Continued Architectural Innovation
Unified Computing System Key Innovations
12
TECHNOLOGY
INNOVATION
SYSTEMS
EXCELLENCE
Rapid Deployment
Workload Mobility
Optimized Scaling
Simplified Operations
Unified IT Workflows
Lower TCO
Unified Management
Open API
Service Profile HW Abstraction
Unified Fabric
Virtual Interfaces
Extended Memory
SYSTEMS
EXCELLENCE
BUSINESS
VALUE
SOLUTION
DIFFERENTIATION
TECHNOLOGY
INNOVATION
Cisco Unified Computing System
Over 1,700 UCS Customers
40+ ISVs Developing to UCS via API
Over 250 B-Series Certified Partners
10 World Record Benchmarks
UCS Advantage!
Mission Critical
Enterprise Applications
71% Better Virtualized performance
80% Less infrastructure for Java
2X Virtual Machines
2X Database consolidation
Platform Migration
“Best in Class” Single Node results
65% Faster than IBM Power P-Series
Current Application
Migrations
65% Better client performance
4X Virtual Desktops
#1 Java Benchmark—2-Socket x86
Unified Computing System Target Benefits
Innovations in Cisco Data Center
Lifecycle Services
BENEFITS
WHAT’S
NEW
Ensures successful adoption in production
environments Accelerates ROI
Validates changes in lab to ensure seamless
integration in production
Ensures service availability
Smoothes migration, achieves greater application
agility, reduces TCO
Unified
Fabric
Unified
Computing Unified Network
Services
App migration
and transition
Management
systems
integration
Unified Fabric
exploitation
planning and
design
Wide Area
Application
Services testing
and validation
Application Networking Switching Management Compute
Open /
Standards
App.
Performance
Energy
Efficiency Security Continuity
Workload
Mobility
Efficient Agile Transformative
Security OS Storage
Cisco
Lifecycle
Services
Policy
TECHNOLOGY
INNOVATION
BUSINESS
VALUE
SOLUTION
DIFFERENTIATION
SYSTEMS
EXCELLENCE
Unified
Fabric
Unified
Network Services Unified
Fabric
Unified
Computing Unified
Network Services
Partner Ecosystem
Cloud Automation Virtualization Consolidation
Solutions Approach
Providing Customers Choice
Whole Offers
Data Center Business Advantage At the Heart of Business Transformation
New Bus. Models,
Governance and Risk
Driving Profitability
New Service Creation and
Revenue Generation
© 2010 Cisco Systems, Inc. All rights reserved. 17 17
Cisco Desktop Virtualization Solution Overview
60% greater density of virtual desktops per server blade
1/3 cost of networking infrastructure
UCS Service Profiles
Bandwidth optimization and Rich Media acceleration
Over 20% savings per seat* vs. competitors
Clients
Desktop Virtualization S/W VMWare/Citrix
Virtualized Data Center
Cisco
WAAS
Hypervisor VMWare/Citrix
Cisco
ACE
Desktop O/S
Cisco
ASA
Cisco
MDS9000
Family
App App Data
Storage
Unified
Network Services Unified
Computing
Unified
Fabric
WAN
Partner Solution
Elements
Cisco Data Center Business Advantage Framework
VDI Broker
© 2010 Cisco Systems, Inc. All rights reserved. 18
Virtualized Data Center
Virtual eXperience Initiative (VXI) Cross Architectural Approach
Virtualized Endpoint
Borderless Networks
XaaS Clouds Enterprise Data Center
Infrastructure
as a Service
Software
as a Service
Platform
as a Service
X
as a Service
Nexus MDS
ACE WAAS
Call Manager
Storage
UCS
Mobile User
Coffee Shop
Airport Branch Trader
Medianet Services Interface
Medianet Services Interface
Home Office
Tandberg EndPoint
Campus
Client Services Framework
Medianet Services Interface
Mobility: Motion
Security: TrustSec
Voice/Video: Medianet
Green: EnergyWise
Application Performance: AppVelocity
© 2010 Cisco Systems, Inc. All rights reserved. 19
Applications anywhere with advanced application performance & security Application Velocity Network Services AnyConnect enhancements
Rich Participation – Experience virtualized Virtual Experience Initiative(VXI) Application Performance Pillar (App Velocity) Virtualisation aware Borderless Networks
Borderless Infrastructure and Network/User services High density- / high performance platforms Deployment and optimization offerings
Extracting greater business value Dynamic business models activated by
participation
Summary
© 2010 Cisco Systems, Inc. All rights reserved.
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The Power of Participation:
An Architectural Approach