the power of social proof
Post on 24-Jan-2017
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The Power of Social Proof
Using Psychology to Boost Website Sales
Must be good fun?
Must be bad food?
“We're more likely to work late if others in our team are doing the same, put a tip in a jar if it already contains money, or eat in a restaurant if it's busy.
Here, we're assuming that if lots of other people are doing something, then it must be OK”
~ Robert Cialdini, “Influence: The Psychology of Persuasion”
Social Proof:
“When people conform to the actions of others under the
assumption that those actions are reflective of the correct
behaviour”
We have customers – but we don’t use
Social Proof
Or maybe not enough motivation.
What about “Social Proof increases conversion rate”?
Today’s Goals
Learn what works
Work on your business
…and Take Action
Author ~ Internet Marketing Consultant ~ Web Designer
Lego Addict
Engineer
Helping Business Owners Increase Sales, Brick after Brick
Rodolfo Melogli
The Power of Social Proof
-- Learn what works --
businessbloomer.com/webinar
The Power of Social Proof
-- How to Get Social Proof --
1. Ask for it
Ask for Reviews
“Thanks for purchasing ____. Feedback is key to improve our
business so it’d be great if you could answer to the following: what problem did you have before ______? How has your life/business improved now?”
Write their testimonial
“Thanks for purchasing ____. Feedback is key to improve our
business so I thought of writing a testimonial on your behalf: I had this
problem _____ and now I have this benefit _______. Ok if I publish this on
my website?”
Automate
Pre-populatedTweet
Ask for links
2. Earn it
• Write Great Content
• Run awesome events
• Put the user first• Round-up Posts
3. “Pay” for it
• Bloggers• Video bloggers• Guest Blog• Giveaway• Advertorial• Get interviewed
4. Display it
• Brand Logos• Memberships eg
Chamber of Commerce• Secure payments• As featured on• As seen on• Partners logos• Suppliers logos
5. Don’t Make it up…
Reddit co-founder admitted that the link-sharing site was initially seeded with fake profiles posting links to simulate activity.
Paypal figured that eBay was their key distribution platform, they came up with an ingenious plan to simulate demand. They created a bot that bought goods on eBay and then, insisted on paying for it using PayPal.
Marketplaces put up fake projects to show activity. Steve Sammartino talks of how he seeded Rentoid.com by essentially buying the initial items himself and renting them out.
The Power of Social Proof
-- How to Take Action --
Figure out your most relevant social proof. Numbers? Case studies?
Set a 30 Day Challenge
Schedule + KPIs + GA Content Experiments
Get Social Proof-proof!
Thank you!BusinessBloomer.com/slides
BusinessBloomer.com/webinar
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