confidential · social proof definition: social proof is an essential part of consumer purchasing...
TRANSCRIPT
CONFIDENTIAL
CONFIDENTIAL
SOCIAL PROOF
Definition:
Social proof is an essential part of consumer purchasing behavior achieved through consuming
content from brand and influencer social, blogs, reviews,
and new articles.
“Think of it as building the foundation formassively scalable word-of-mouth.”
- Aileen Lee, Venture Capitalist who coined the term ‘Unicorns’to describe $1B+ valuation companies
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1) http://www.emarketer.com/Article/How-Big-Influencers-Influence/10129042) http://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230
CONFIDENTIAL
As a brand, guiding consumers to Social Proof in the quickest and most compelling manner is paramount. Today, brands are at the will of the consumer’s journey as they seek out information that leads to Social Proof.
It may take days, weeks or months for a consumer to browse brand & influencer posts, watch videos, read news articles, research blogs, & check out product reviews before making a purchase or taking an action.
Along that journey, the brand loses control over which social posts, articles, reviews and information are consumed by the prospective customer. Lack of control puts social proof at risk to negative articles, social media posts, and product reviews.
HOW CAN BRANDS GUIDE CONSUMERS TO SOCIAL PROOF
QUICKLY?
THE PROBLEM
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RAD’s Social Proof Engine turns content from Instagram, YouTube, Twitter, Facebook, blog posts, articles, & local assets
(logos, CTAs, GIFs) into an engaging display ad unit that can be syndicated across contextually relevant websites
THE SOLUTION
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Take control of your consumer’s path to social proof by curating your best media assets into a premium ad unit(s).
Syndicate your social proof ad unit(s) across contextually aligned publishers
BRANDED HEADER
ARTICLE POST
CAROUSELARROWS
BRAND SOCIAL POSTS
CELEBRITY
BRAND VIDEO
CTA
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THE RESULT
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HOW IT WORKS
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1 2 3SELECT YOUR BEST CONTENT
SYNDICATE TO CONTEXTUALLY RELEVANT SITES
UTILIZE RAD TECHNOLOGY TO CREATE A SOCIAL PROOF AD
UNIT
Custom Header
Facebook post Instagram feed
You Tube Blog News
Influencer
Product
HANDPICK YOUR BEST SOCIAL CONTENT TO TELL YOUR STORY.
● Instagram, Facebook & You Tube● Live URLs ● Articles & Blogs● Influencer Posts● Fan’s & Ambassadors● GIFs ● Custom CTAs
BUILDING THE AD UNITBRANDED HEADER
ARTICLE POST
CAROUSELARROWS
CUSTOM CTA
SOCIAL POSTS
ACCESSPREMIUM INVENTORY
PREMIUM PUBLISHERS
TARGETING
TRANSPARENCY
TRANSPARENCYFull visibility that connects and measures your media buying budget across each digital channel.
SAFETYWe provide a brand safe marketplace that ensures eliminates the risk of fake views or off brand media placement.
UNIQUE SUPPLYAccess supply that is brand safe, high-quality, and viewable. Our unique supply provides the most efficient path.
Rad Intelligence powers campaigns across premium tier 1 publishers with measurement, attribution, and premium ad units.
34,000+ PUBLISHERS
CONTEXTUALRELEVANCE
PREMIUM VIDEO INVENTORY
BRAND SAFEENVIRONMENT
TRANSPARENCY
MULTI-CHANNEL& FORMATING
FULL DMP CAPABILITIESEnjoy the ability to fully leverage your DMP to power your best performing social content free of the restrictions of the social walled gardens
RETARGETINGLeverage Rad’s social ad units to drive increased engagement from your retargeting efforts to convert more customers
CONTEXTUAL TARGETINGPlace your best performing social content on contextually relevant sites for perfect messaging alignment to drive increased engagement
ZORROEXTENDED TARGETING
By syndicating your social content outside the
walled gardens, you gain 3 main targeting
advantages which are NOT available in the social
platforms
SYNDICATE SOCIAL MEDIA CONTENT
PREMIUM PUBLISHERS
TARGETING
TRANSPARENCYTARGETING
PREMIUM AD UNIT
COMPASSMEASUREMENT & REPORTING
PREMIUM PUBLISHERS
TARGETING
TRANSPARENCY
METHOD OF PROCESS
RAD measures the impact of ad exposure across the entire digital ecosystem by attributing impressions to in-store traffic. These insights power confidence with trusted partnerships outside the walled gardens.
We track exposed audiences geolocational behavior so that we can statistically measure increases with in-store visits.MEASUREMENT &
attribution
Authenticate the media quality and ensure the impression you paid for was actually viewed.
Deep reporting that provides the context needed for action across each media channel.
VERIFICATION &viewability
REPORTING & context
ENGAGEMENTS
TRACKING AND REPORTS
Number of sessions where a user clicked on the unit.
Ratio of unique clicks to impressions
Count of all interactions with the unit
Average number of engagements per engaged session
Total recorded loads of the unit.
We report on metrics which show a hybrid between display banners and
influencer campaigns.
IMPRESSIONS
UNIQUE CLICKS
CLICK RATE
Display Metrics Influencer Metrics
ENGAGEMENT DEPTH
USE CASES
INFLUENCER CAMPAIGNSLIVE EVENTS#HASHTAG CAMPAIGNSAmplify reach of key influencer(s) content.
Extend the coverage of special events
Show the best User Generated Content
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SOCIAL PROOF
Ad creative updates
from brand feeds.
