co2 blast cap - social proof
TRANSCRIPT
THE POWER OF SOCIAL PROOFJessica Corson - Inbound Specialist
Coalmarch Productions
WHAT IS SOCIAL PROOF? “The tendency to see an action as
more appropriate when others are doing it.”
-“Influence,” Robert Cialdini
It builds trust.It adds credibility.
It helps to validate the buying decision.It also simplifies decision making.
WHY IS SOCIAL PROOF SO EFFECTIVE?
Before you can begin to use social proof, there’s one thing you need!
GREAT SERVICE.
THE FIRST THING YOU NEED
4 TYPES OF SOCIAL PROOF
Approval from a credible expert or “influencer”
TYPE #1 - EXPERT
Pitch a story to a local news source or share your expertise with an industry publication.
Partner with businesses or local sports teams and showcase their logo on your website.
LOCAL OR INDUSTRY INFLUENCERS
Approval from current users of a service
TYPE #2 - USER
Ask your happy customers for testimonials and/or to leave you
an online review!
TESTIMONIALS & REVIEWS
Approval from large groups of other people.
TYPE #3 - WISDOM OF
THE CROWDS
Share the number of treatments you’ve done, customers you’ve helped, or even
how many online reviews you have!
5,000 LAWNS SERVICED THIS YEAR
Approval from your “inner circle”
TYPE #4 - WISDOM OF
YOUR FRIENDS
Happy customers = advocates.
Incentivize your customers to refer their friends and family by offering a
discount on your service.
REFERRALS & WORD-OF-MOUTH
REFERRALS & WORD-OF-MOUTH
THE POWER OF SOCIAL PROOF
Jessica Corson, Inbound SpecialistCoalmarch Productions
linkedin.com/in/hijessicacorson
@hijessicacorson