the power of the facebook platform for gaming developers

The Power of the Facebook Gaming PlatformJulia Ognieva, Head of Gaming Partnerships, Russia and CIS

Why we’re here...

Games are

social

Source: comScore Mobile Metrix, US March 2013

More time is spent

on Facebook than

anywhere else on mobile

Facebook &

Instagram are

of all mobile

time spent daily

27%

A user checks

Facebook on

their mobile on

average

14 times A day

My Country 2020 Game Insight

Facebook

SDK for Unity

Enable users to play with friends

Connect gamers x-platform

Grow your audience

Easy integration & deployment

Build Grow Monetize

Facebook Platform

Build

Parse Pricing

UNLIMITED

up to 30 requests/second

UNLIMITED

up to 1,000,000 recipients

UNLIMITED

data points

Township // Playrix

~4Mdownloads in

three months

Grow

You are here

App Store > 900,000 Apps

Google Play > 900,000 Apps

You are here

Find the right customers and drive installs

Mobile App Ads:

Demographic

Mobile

Custom Audience &

Lookalike audiences

Social

1

2

3

4

Mobile App Ads for Installs

Mobile App Ads for re-engagement

66% of app users open appsbetween 1 and 10 times

Custom AudiencesReach your customers and prospects on Facebook using their email, phone, or user IDs

to create unique targeting groups

Lookalike AudiencesGenerate a targeting group of people with the same characteristics as those

in your Custom Audience across 100s of parameters

Deploy. Measure. Optimize.

Desktop App Ads

Use tools like the Share,

App Center and Requests to

engage people

on Facebook

Sharing

4 Pics 1 Word does not use Login, yet allows users to post to Facebook with the Share Dialog

New App Center & App center videos

Making requests more relevant and compelling

Improved requests

Send dialogs

Notifications

Home reminders

Monetiz

e

Monetize Your App with

Facebook's Audience

Network

Audience Network

• The right ads for your

audience

• Access to Facebook

Advertisers

• Successful ad units

Build Grow MonetizeIdentity

Parse

Stability

Guarantee

App Ads

Sharing

App Center

Payments

Audience

Network

Best practices…

>30%

Total payers

increased

for the 3 day

sale period 68%Sales brought

more people who

hadn’t purchased in

the last 28 days

PromotionsGo forth and have sales

Criminal Case is one of the best examples of the power of A/B testing

A/B Testing

98% organic

traffic and >

660K installs

per day

Build Grow MonetizeIdentity

Parse

Stability

Guarantee

App Installs

Sharing

Messaging

Payments

Audience

Network

fb.me/start

Our Team Is hiring!

Partner Engineer, Gaming

London, UK

Facebook.com/careers

Julia Ognieva: jognieva@fb.com