the rebranding players
Post on 24-Dec-2014
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The ‘re-branding players’Aim: To identify the potential role of players in the re-branding process
Stakeholders – Re-branding players are the stakeholders in the re-branding process. These are individuals, groups or organisations that have an interest in a particular project
There is a range of possible stakeholders:PublicPrivateGovernment departmentsAgencieshttp://www.london2012.com/
http://www.urbansplash.co.uk/
http://www.newislington.co.uk/
http://www.englishpartnerships.co.uk/home.htm
http://www.cabe.org.uk/default.aspx?contentitemid=161
1. Who are the players and stakeholders in the re-branding process?
2. Suggest some of the different reasons why various stakeholders may get involved in a re-branding project.
3. Create a table which outlines the advantages and disadvantages of top-down, bottom-up and partnership approaches to managing re-branding
4. What is the legacy and why is it so important?
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