the relationship economy (a lens)

The Relationship Economy

SlideShare ZipcastFebruary 21, 2011

Jerry Michalski

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Conclusion:2

We’re in an enormous period of

rebalancing.

The Relationship Economy…

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…is an oxymoron

We don’t really buy and sell true relationships, do we?

The Relationship Economy…

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…is a lens

Addressing questions such as: What’s the future of [ ] industry? How might we rethink education? What makes a company trustworthy? Why don’t people vote? How can we govern ourselves? Will we be wealthier or poorer in 2021?

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“Point of view is worth 80 IQ points.”

– Alan Kay

Relationships that matter7

Stakeholders Company

ManagementEmployees

SuppliersCustomers

Investors

Communities

Regulators

Competitors

The Media

A great question:8

How can organizations build authentic relationships?

Authentic relationships…9

…should be between peers

…aren’t primarily economical

Hold those thoughts.

…involve vulnerability

Relationships that matter10

Producers

Consumers

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We Can’t Trust Them!

They don’t know what they want It will kill our business model If they find out about… They’re being manipulated anyway They’re not capable Too much choice paralyzes We know better

Advertising is war13

Alternatives to “Consumer”14

PersonIndividual

Player

Family

Seller

Buyer

Household

ParticipantViewer

Fan Customer

Client

Citizen

MemberCo-producer

Shareholder

Stockholder

Stakeholder

User

Guest

Constituent

Relationships that matter15

Closed

Open

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Why creators create

Make $$ Change the world Entertain self/friends Exorcise demons

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The old way

Lock up the IP Start a company Join a big company Possible outcomes:

Product fails Company fails Product succeeds, but limited Product never sees light of day

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The creator’s dilemma

Two conflicting needs Make a living Help many people enjoy the creation

Existing business models create the conflict

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Recent defensive innovations Prolong ownership of © (CTEA) Cripple threatening technology

CPRM, EMMS, HDCP, TCPA, DTCP = “Trusted” Computing Architecture

Own all ideas (gene & process patents) Bend nature (Monsanto Terminator

gene) Criminalize circumvention (DMCA) Limit recourse (WTO, WIPO)

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Leaf-cutter ants

Symbiosis vs. Ownership

A great question:21

How can organizations thrive around the

Commons?

Relationships that matter22

Commerce

The Commons

Conventional wisdom23

The Tragedy of the CommonsCompanies have to sequester and own their chunk of the Commons

Commons-based peer prod’n

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OpenStreetMap

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PatientsLikeMe

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Unleashes Quantum (Personal) Energy

Now people can…

Band together Share bits (©) Improve them over time

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Network effects

Hive Mind

Sharing Nicely Social Media

User-Generated Content

Wisdom of Crowds

Lead Users

The Commons

Peer Production

Media Sharing

Social Search

Metcalfe’s LawVirtuous Circles

Social Capital

Word of Mouth

Social Networking Services

Collective Intelligence

Smart Mobs

The Long Tail

Gift Economy

Relationships that matter30

Government

governance

Relationships that matter31

Scarcity

Abundance

On scarcity32

Scarcity = Value

Time is Scarce

Attention is Scarce

Economics is the science of allocating scarce resources

On abundance33

Data!!

Relationships

Communications

Ideas

Other Resources

Love

Relationships that matter34

Wealth

Value

Money

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Here’s one sector36

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A great question:39

How might we shift what we

value?

Relationships that matter40

Greed

Generosity

Raj Patel41

“The opposite of consumption isn’t thrift.

It’s generosity.”

Relationships that matter42

Science

Spirituality

Relationships that matter43

Yang

Yin

Coming back into relationship

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LogicalRational AnalyticScientificHierarchicalPower OverLinearLeft-BrainedAlgorithmic

IntuitiveEmotionalSpiritual FeminineEmergentEcologicalDecentralizedUnmeasurableJoyful

The six forces45

Of the Relationship Economy

Free

Open Social

Abundant Emergent

Thrivable

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Breaching Barriers

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Wiring the Global Brain

Conclusion:48

We’re in an enormous period of

rebalancing.

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Model T Era

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“What gets us into trouble is not what we don’t know, it’s what we know for sure that just ain’t so.”

– Mark Twain

Jerry Michalski

jerry@sociate.comTheREXpedition.com

@jerrymichalski+1 (415) 465-0256

Questions?51

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Some rights reserved52

Under Creative Commons by-nc-sa license; see last page