the rise of halal conscious travellers and its impact on the global hospitality industry
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Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
The Rise of Halal Conscious Travellers and its Impact
Hospitality Operations & Design Conference 2010
Singapore Expo
22nd April 2010
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVEDCopyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
The Rise of Halal Conscious Travellers and its Impact
on the Global Hospitality Industry
Fazal BahardeenCEO, Crescentrating
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Why take a serious look at this market segment
What are their unique needs and how can they be accommodated
Halal Conscious Travellers
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
What are their unique needs and how can they be accommodated
How to promote these facilities & services while
balancing the needs of the other market segments
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Halal (products & services) Basics
� Halal : Permissible for use by Muslims, as opposed to non-Halal /
Haram (Not permissible for use by Muslims)
� Halal : goes well beyond Food
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
� Values behind Halal : also attracting non-Muslim consumers
� The vast majority of producers of Halal products & services in the world
are MNCs
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
The Halal “market”
� 1.6 billion Muslims - representing 23% of world population and
growing (based on PewResearchCenter of USA – October 2009)
� Increasingly Halal conscious
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
� Their search for “Halal” products goes well beyond Food
� Given the choice, will choose a more “Halal” option ; more and
more Halal options available now across many industries
An industry now estimated beyond USD 2 Trillion
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Some facts & figures
� Halal Food market : +US$600 billion globally ; 16% of world food market
� Islamic finance industry : growing at 15% ; could reach US$4 trillion in five years up
from US$500 billion in 2008 ; Moody’s Investors Services
� Nestle : US$ 3.6 billion sales from Halal Products
� New Zealand : worlds biggest exporter of Halal Lamb
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
� Netherlands: Rotterdam port – one of the biggest Halal warehouses
� Brazil : a substantial percentage of its meat exports are Halal products.
� Malaysia / Thailand : aggressively positioning itself in the Halal market
� Halal Conferences & Exhibitions : fast growing phenomenon
� Websites on Halal issues : exponential growth
� Google searches on “Halal” : recording a massive increase
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Extends to a whole spectrum of industries
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
Food and Beverages
Pharmaceuticals
Beauty & Wellness
Banking
Investment Banking
Wealth Management
..in the brink of another major Halal industry
� Halal Friendly Travel and Hospitality
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Potential Halal consious
market making up an
increasing
share 4.0%
6.0%
8.0%
1995
2000
2006
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
share of the Total Tourism
expenditure
0.0%
2.0%
4.0%
% of Total Tourism Expenditure
2006
2007
Within 2 to 3 years it will be a USD 100 Billion industry
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
How the Industry is reacting ….
Thailand, Hong Kong,
Dusit Hotel Group
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
Dusit Hotel Group
Gold Coast,
Korea, China
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Hotel industry
Halal Food industry
Medical Tourism
Tour and travel operators
Gives many opportunities for innovation …
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
Tour and travel operators
Airline Industry
……..…
… to cater to the needs of these travelers
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Why take a serious look at this market segment
What are their unique needs and how can they be accommodated
Halal Conscious Travellers
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
What are their unique needs and how can they be accommodated
How to promote these facilities & services while
balancing the needs of the other market segments
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
What are Halal Friendly facilities and services for Hotels ?
� Halal food services
� Salaath (Prayer) facilitiesNeed to Have
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
� Guest bathroom facilities
� Ramadhan (fasting) facilities
� Recreation facilities and services
� No non-Halal activities
Good to Have
Nice to Have
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Halal food - Assurance
Self Assurance
Self Assurance + (Muslim owners / use Halal certified products)
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
Kitchen Certified Halal
Restaurant Certified Halal
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Halal food services ?
A Halal certified Restaurant / Kitchen
A Halal certified Breakfast corner / on request
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
A list of the nearby Halal certified restaurants
A Halal certified Breakfast corner / on request
Halal option in the room service menu
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Prayer facilities ?
Prayer direction
Prayer Timings
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
A list of the nearby Mosques
Prayer Timings
Prayer Mats
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Water usage in the Guest washrooms
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
Ramadhan Facilities
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Why take a serious look at this market segment
What are their unique needs and how can they be accommodated
Halal Conscious Travellers
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
What are their unique needs and how can they be accommodated
How to promote these facilities & services while
balancing the needs of the other market segments
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference IISTHAL 2009
8th December 2009Islamic Tourism and Halal Conscious Travelers
A Pioneering effort to facilitate the
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVEDCopyright © 2009 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVEDPresentation by: Fazal Bahardeen
A Pioneering effort to facilitate the
growth of this market segment
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Rating system on the level of Halal
friendly facilities
+Crescentrating
The two Core products
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
Travel Portal dedicated to
the needs of the Muslim
traveler
+www. crescentrating.com
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Crescentrating
A rating standard for travel and tourism facilities and services
for its Halal friendliness
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
� Already launched the Hotel Crescentrating product
� Plans to launch Crescentrating for Restaurants, MICE venues, &
Cruises
� Other areas for Crescentrating under review
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Halal friendly requirements
Helpful Accommodates Specializes
Crescentrating for Hotels
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
Helpful Accommodates Specializes
Does not require any changes to the existing services to
other customers
� Salaath (Prayer) facilities
� Halal food services
� Guest bathroom facilities
� Ramadhan (fasting) facilities
� Recreation facilities
and services
� Non-Halal activities
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Our website
� Listing of all Crescentrated Services and facilities (Hotels,
Resorts, Cruises etc)
� Specifically highlighting the Halal friendly services and
facilities (Creation of unique Icons)
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
facilities (Creation of unique Icons)
� Country Guides / City Guides developed to suite the
requirements of this market segment
� Airport Guides
www.crescentrating.com
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Unique set of Icons
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
More to come for Airports, Hospitals, MICE venues
Etc..
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Crescentrating Guides to come
Restaurant Crescentrating Guide
Theme parks Crescentrating Guide
Shopping Malls Crescentrating Guide
Attractions Crescentrating Guide
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
Attractions Crescentrating Guide
MICE facilities Crescentrating Guide
Cruise ships Crescentrating Guide
Medical Tourism Crescentrating Guide
All developed to satisfy the needs of the Halal conscious traveler
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
Conclusion
�Halal Friendly Travel & Hospitality is set to be the next big Halal industry
� Will be USD 100 B market in the near future
� A huge opportunity for innovation and Pioneering
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
At Crescentrating, we are committed to leading & facilitating
the development of Halal Friendly Travel and Hospitality services & facilities
to benefit the travelers, the service providers, destinations, ...
Singapore Expo22nd April 2010
FHA 2010 – Hospitality Operations & Design Conference
www.crescentrating.com
www.twitter.com/crescentrating
You can now follow us
Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
Thank You
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