the rise of halal conscious travellers and its impact on the global hospitality industry

Singapore Expo22nd April 2010

FHA 2010 – Hospitality Operations & Design Conference

The Rise of Halal Conscious Travellers and its Impact

Hospitality Operations & Design Conference 2010

Singapore Expo

22nd April 2010

Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVEDCopyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED

The Rise of Halal Conscious Travellers and its Impact

on the Global Hospitality Industry

Fazal BahardeenCEO, Crescentrating



Why take a serious look at this market segment

What are their unique needs and how can they be accommodated

Halal Conscious Travellers

Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED


How to promote these facilities & services while

balancing the needs of the other market segments



Halal (products & services) Basics

� Halal : Permissible for use by Muslims, as opposed to non-Halal /

Haram (Not permissible for use by Muslims)

� Halal : goes well beyond Food


� Values behind Halal : also attracting non-Muslim consumers

� The vast majority of producers of Halal products & services in the world

are MNCs



The Halal “market”

� 1.6 billion Muslims - representing 23% of world population and

growing (based on PewResearchCenter of USA – October 2009)

� Increasingly Halal conscious


� Their search for “Halal” products goes well beyond Food

� Given the choice, will choose a more “Halal” option ; more and

more Halal options available now across many industries

An industry now estimated beyond USD 2 Trillion



Some facts & figures

� Halal Food market : +US$600 billion globally ; 16% of world food market

� Islamic finance industry : growing at 15% ; could reach US$4 trillion in five years up

from US$500 billion in 2008 ; Moody’s Investors Services

� Nestle : US$ 3.6 billion sales from Halal Products

� New Zealand : worlds biggest exporter of Halal Lamb


� Netherlands: Rotterdam port – one of the biggest Halal warehouses

� Brazil : a substantial percentage of its meat exports are Halal products.

� Malaysia / Thailand : aggressively positioning itself in the Halal market

� Halal Conferences & Exhibitions : fast growing phenomenon

� Websites on Halal issues : exponential growth

� Google searches on “Halal” : recording a massive increase



Extends to a whole spectrum of industries


Food and Beverages

Pharmaceuticals

Beauty & Wellness

Banking

Investment Banking

Wealth Management

..in the brink of another major Halal industry

� Halal Friendly Travel and Hospitality



Potential Halal consious

market making up an

increasing

share 4.0%

6.0%

8.0%

1995

2000

2006


share of the Total Tourism

expenditure

0.0%

2.0%

4.0%

% of Total Tourism Expenditure

2006

2007

Within 2 to 3 years it will be a USD 100 Billion industry



How the Industry is reacting ….

Thailand, Hong Kong,

Dusit Hotel Group


Dusit Hotel Group

Gold Coast,

Korea, China



Hotel industry

Halal Food industry

Medical Tourism

Tour and travel operators

Gives many opportunities for innovation …


Tour and travel operators

Airline Industry

……..…

… to cater to the needs of these travelers



What are Halal Friendly facilities and services for Hotels ?

� Halal food services

� Salaath (Prayer) facilitiesNeed to Have


� Guest bathroom facilities

� Ramadhan (fasting) facilities

� Recreation facilities and services

� No non-Halal activities

Good to Have

Nice to Have



Halal food - Assurance

Self Assurance

Self Assurance + (Muslim owners / use Halal certified products)


Kitchen Certified Halal

Restaurant Certified Halal



Halal food services ?

A Halal certified Restaurant / Kitchen

A Halal certified Breakfast corner / on request


A list of the nearby Halal certified restaurants

A Halal certified Breakfast corner / on request

Halal option in the room service menu



Prayer facilities ?

Prayer direction

Prayer Timings


A list of the nearby Mosques

Prayer Timings

Prayer Mats



Water usage in the Guest washrooms


Ramadhan Facilities


FHA 2010 – Hospitality Operations & Design Conference IISTHAL 2009

8th December 2009Islamic Tourism and Halal Conscious Travelers

A Pioneering effort to facilitate the

Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVEDCopyright © 2009 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVEDPresentation by: Fazal Bahardeen

A Pioneering effort to facilitate the

growth of this market segment



Rating system on the level of Halal

friendly facilities

+Crescentrating

The two Core products


Travel Portal dedicated to

the needs of the Muslim

traveler

+www. crescentrating.com



Crescentrating

A rating standard for travel and tourism facilities and services

for its Halal friendliness


� Already launched the Hotel Crescentrating product

� Plans to launch Crescentrating for Restaurants, MICE venues, &

Cruises

� Other areas for Crescentrating under review



Halal friendly requirements

Helpful Accommodates Specializes

Crescentrating for Hotels


Helpful Accommodates Specializes

Does not require any changes to the existing services to

other customers

� Salaath (Prayer) facilities

� Halal food services

� Guest bathroom facilities

� Ramadhan (fasting) facilities

� Recreation facilities

and services

� Non-Halal activities



Our website

� Listing of all Crescentrated Services and facilities (Hotels,

Resorts, Cruises etc)

� Specifically highlighting the Halal friendly services and

facilities (Creation of unique Icons)


facilities (Creation of unique Icons)

� Country Guides / City Guides developed to suite the

requirements of this market segment

� Airport Guides

www.crescentrating.com



Unique set of Icons


More to come for Airports, Hospitals, MICE venues

Etc..



Crescentrating Guides to come

Restaurant Crescentrating Guide

Theme parks Crescentrating Guide

Shopping Malls Crescentrating Guide

Attractions Crescentrating Guide


Attractions Crescentrating Guide

MICE facilities Crescentrating Guide

Cruise ships Crescentrating Guide

Medical Tourism Crescentrating Guide

All developed to satisfy the needs of the Halal conscious traveler



Conclusion

�Halal Friendly Travel & Hospitality is set to be the next big Halal industry

� Will be USD 100 B market in the near future

� A huge opportunity for innovation and Pioneering


At Crescentrating, we are committed to leading & facilitating

the development of Halal Friendly Travel and Hospitality services & facilities

to benefit the travelers, the service providers, destinations, ...



www.crescentrating.com

www.twitter.com/crescentrating

You can now follow us


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