the roaring 20s. henry ford wanted to make cars more affordable wanted to make cars more affordable...
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The Roaring 20’sThe Roaring 20’s
Henry FordHenry Ford
Henry FordHenry Ford
Wanted to make cars more affordableWanted to make cars more affordable Used Assembly Lines to make Used Assembly Lines to make
production more efficientproduction more efficient– Reduced time 12 hrs.-90min. Reduced time 12 hrs.-90min.
Model T pricingModel T pricing– 1908-$8501908-$850– 1916-$3501916-$350– 1927-$2901927-$290
That would be $3594.58 in 2008That would be $3594.58 in 2008
The WorkdayThe Workday
Ford reduced the workday from 9 to Ford reduced the workday from 9 to 8 hours8 hours
Doubled wages from $2.35 to $5 a Doubled wages from $2.35 to $5 a dayday
Gave Saturday and Sunday offGave Saturday and Sunday off
ChangesChanges
Industry-steel, glass, rubber, asphalt, Industry-steel, glass, rubber, asphalt, wood, gasoline, insurance, and road wood, gasoline, insurance, and road constructionconstruction
Service-Gas stations, diners, motelsService-Gas stations, diners, motels Decline of public transportationDecline of public transportation Commuters/SuburbsCommuters/Suburbs
Route 66-California to IllinoisRoute 66-California to Illinois
The EconomyThe Economy
Advertising took offAdvertising took off Installment BuyingInstallment Buying Buying on MarginBuying on Margin Bull marketBull market Bear marketBear market
By 1929 4 million Americans owned By 1929 4 million Americans owned stocksstocks
Cities, Suburbs, FarmsCities, Suburbs, Farms
People moved to cities with ½ of the People moved to cities with ½ of the population settling therepopulation settling there
Suburbs booming while the inner city Suburbs booming while the inner city was sufferingwas suffering
Farm wages plummetingFarm wages plummeting– Under $400 per person annuallyUnder $400 per person annually– A worker for Ford would make $1300A worker for Ford would make $1300
ProhibitionProhibition
The Noble ExperimentThe Noble Experiment– The 18The 18thth Amendment Amendment– Ratified January 16, 1919Ratified January 16, 1919– Forbade manufacture, distribution, and Forbade manufacture, distribution, and
sale of alcoholsale of alcohol Volstead ActVolstead Act
– Legally defined intoxicating beverageLegally defined intoxicating beverage– Prohibited sale of alcoholProhibited sale of alcohol– Did little to enforce the lawDid little to enforce the law
Social ResponseSocial Response
CrimeCrime– Ordinary people broke the lawOrdinary people broke the law– Organized crimeOrganized crime
Al CaponeAl Capone
The Rise of SpeakeasiesThe Rise of Speakeasies The FlapperThe Flapper
Events to KnowEvents to Know
Scopes Monkey TrialScopes Monkey Trial Rise of the KKKRise of the KKK The Harlem RenaissanceThe Harlem Renaissance Warren G. Harding dies in officeWarren G. Harding dies in office Calvin Coolidge becomes presidentCalvin Coolidge becomes president Kellogg-Briand PactKellogg-Briand Pact Dawes PlanDawes Plan
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