the role of branding & design in a library environment / naira santana

branding &graphic design *

* the role of branding and design in the library environment

design can change history

branding

Brand is the "name, term, design, symbol, or any other feature that

identifies one seller's product distinct from those of other sellers."

“A brand is what people think about you when you are not around.

And a brand is why they buy what you are selling, hire your service or

agree to your argument.”

Bruce Turkel

values (why)

visual identityexperience

graphic design

web designidentity design

cover designbook design

layout designtypography

artist vs. communicator

93%non-verbal communication

Graphic design is the art of communication, stylizing, and problem-solving through the

use of type, space and image.

form follows functionaesthetics vs. objective

pretty

brandpersonality

message /valueslimitationsaudience

content( copywriter )

image(photographer / illustrator)

diytemplates, guidelines

white space

consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency consistency

brand imprintsrecognition

why ?

audience