the role of hashtags in social media

Importance of Hashtags

in Social Media

Tweets with hashtags get 2X more

engagement than without

hashtags

17%

21%

55%

25%

40%

Drops engagement by the use of more than 2 hashtags

Higher engagement by the use of 1-2 hashtags

Retweeted on tweets with 1 or more hashtags

Of tweets without hashtags get retweets

Of tweets with hashtags get retweet

Post with # : 0.80% median viral per fan

Post without # : 1.30% median viral per fan

As time went on...

593 avg. interactions per post

416 avg. interactions per post

307 avg. interactions per post

188 avg. interactions per post

1-2 #

3-5 #

6-10 #

10+ #

On Google+, automatically hashtags are given based on posts’ content and allow to edit or add own hashtags

Add #s in comments & posts as well. Double opportunities!!!

Automatically built up in Google searches

Get normal search results & a sidebar of relevant Google+ posts in hashtag search

Interactions are highest on Instagram posts with 11+ hashtags

0 Hashtags

18% interactions

per 1k followers

1 Hashtag

29% interactions

per 1k followers

2 Hashtags

41% interactions

per 1k followers

3 Hashtags

33% interactions

per 1k followers

4 Hashtags

31% interactions

per 1k followers

5 Hashtags

43% interactions

per 1k followers

6 Hashtags

33% interactions

per 1k followers

7 Hashtags

30% interactions

per 1k followers

8 Hashtags

39.5% interactions

per 1k followers

9 Hashtags

49.5% interactions

per 1k followers

10 Hashtags

22% interactions

per 1k followers

11 Hashtags

79.5% interactions

per 1k followers

Conceptualized & Design By

3i InfoCom

Phone : +4402032394636

Email : business@3iinfo.co.uk

Website : www.3iinfo.co.uk Source : www.searchenginejournal.com