the romanian handball

The Romanian Handball

29% of Romanians declare they follow handball

+8% vs . 2014Source: SNA 2015

1.

42% 35% 29%Read, watch or play it

2.In 2015,

ALL national teams involved,

QUALIFIED to the final tournaments

Women – Senior

Qualified to the World Championship Denmark, December 2015

Eliminated the Vice-World Champions: Serbia

Women – Youth

Qualified to the European Championship Spain, July 2015

Go as the World Champions to fight for medals

Men – Youth (U21)

Qualified to the World Championship Brazil, July 2015

Eliminated:- the Vice-World Champions: Croatia- The World Championship Semi-Finalist:

Slovenia

Women – Juniors (U17)

Qualified to the European Championship Macedonia, August 2015

Men – Senior

Qualified to the next round of the qualify-ing phase of the World Championship

Eliminated: Italy and Kosovo

THE ONLY TEAM SPORTS

IN ROMANIA TO

CONSTANTLY QUALIFY TO

FINAL TOURNAMENTS &

FIGHT FOR MEDALS

THE ONLY NATION IN THE WORLD THAT HAD BEEN TO ALL THE WOMEN WCs

HC Odorheiul Secuiesc won the Challenge Cup 2015

HC Baia Mare played the quarter finals of the Champions League

2015,

the year of the re-launch of the Romanian Handball Brand

3.

THE DREAMTo make Romanians proud with the Romanian Handball

THE ROMANIAN HANDBALL SONG: Cu căciulile pe frunte

4.In 2015,

SOLD OUT at all the games of the Romanian National Teams

(Senior/Youth/Junior; Women / Men)

Cluj-Napoca x 3

Turda x 2

Roman x 3

Resița x 1

Pitești x 3

+35 000 spectators

5.Fans attended also the away games

6.Highest number ever

of handball games live on TV

LIVE ON TV IN 2015: MORE THAN 130 GAMES

INVOLVING ROMANIAN TEAMS

7.Highest number ever

of handball news on TV

More than 400 news on the major channels

Estimated worth: more than 600 000 euro

MASTER CLASS WITH

TOMAS RYDE

FOR THE ROMANIAN

JOURNALISTS & BLOGGERS

11.Very strong relationship with the core fan groups

Limited edition containing GOLD from the GOLD MEDALS

3 000 posters across the country)

Free travel & tickets to the Serbia – Romania game for more than 200 fans

9.Very strong marketing campaigns to promote the

National Teams games

INTERNET, OUTDOOR & POSTER CAMPAIGN TARGETING THE DEDICATED FANATICS

WoM & internet campaign

targeting the amateur

handball community

WoM & internet & poster

campaign targeting

the business community

SOLD OUT EVENT

10.Very strong CSR campaigns

MASTER CLASS WITH

TOMAS RYDE

(NATIONAL TEAM COACH)

FOR

THE ROMANIAN

SPORTS

HIGH-SCHOOL TEACHERS

SPECIAL PROJECTS WITH ROMANIAN UNIVERSITIES

(CSR)

Live first hand the sports journalist experience!

MATEI PSATTASocial Media Director ILeo

LORAND (BOȚI) BALINTMarketing Director FRH

CĂTĂLIN STRIBLEAJurnalist, blogger (www.striblea.ro)

MIRCEA TOMESCUBrand & Comm Director BRD SOCIETE GENERALE

WORK ON THE MARKETING OF HANDBALL

Universitatea Transilvania Brasov

IAA, SNSPA Bucuresti & Olanda

Scoala AD*C Romania

VOLUNTEERING PROGRAMS(CSR)

More than 150 young people involved as volunteers

SPECIAL PROJECTS FOR FANS WITH DISABILITIES

(CSR)

THE FIRST EVER POSTER FOR BLIND PEOPLE

MORE THAN 20 BLIND PEOPLE HAD BEEN

IN THE CROWD FOR THE ROMANIA – SERBIA GAME

THE FIRST EVER FAN T-SHIRTS

FORBLIND PEOPLE

11.INTERNAL COMMUNICATION BRD

12.NEXT ON THE ROMANIAN HANDBALL

Handball Events Handball & EducationKids 3-7 y.o.- First Color Book inspired from the Romanian Handball History

Kids 10-14 y.o.- Master Coach Sessions for sports teachers with FRH Senior Coaches - Handball balls in every school

Young 18-23 y.o.- Special Project with Bucharest University to build the first Romanian Robokeeper- Young Reporters for the National Team at Home Games- Business Case Studies / working on the Handball business for students studying business- Conferences in Universities around the country – the Marketing of Sports

Young ProfessionalsSports Marketing Conference

Women World Championships (WC)Denmark December 2015- Objective: qualify to the Olympic Games- In the group stage we play against Norway, Spain, Russia, Kazakhstan, Costa Rica

Women European Championships Qualification (EC)Objective: qualify

Trofeul Carpați 2016Participation: top class teams

Women Youth EC- Objective: medals

Women Junior EC- Objective: medals

Men EC Qualifications- Objective: top 12

Men WC Qualifications- Objective: top 12

Men Youth WC (Brazil, July 2015)- Objective: top 12

Romanian Handball Leagues (women & Men)More than 200 games – more than 60% live on TV- Women: one of the strongest in the world; CSM Bucharest, HCM Baia Mare and Corona Brasov the strongest teams- Men: strongest in the last 10 years with many foreign play-ers involved; Dinamo Bucharest, Minaur Baia Mare, CSM Bucharest, Odorheiul Secuiesc, HCM Constanta

Romanian Cup

Romanian Supercups

Handball & CSRPeople with Disabilities- Build a strong community of handball fans

Telefonul Copilului- Special partnership to offer all the kids playing handball a platform where they can be heard, receive advices and counseling in case they feel they need it

13.THE TEAM & THE PARTNERS

LORAND BALINTMarketing Director – FRH Managing Director – Leo Burnett Romania

CĂTĂLIN STRIBLEAJournalist, blogger (www.striblea.ro)

VIOREL SAMOILĂHead of Design – FRHSenior Art Director – Publicis

RALUCA PĂUNMarketing Manager CEE – Strauss Group

ROXANA COZARUArt Director – TBWA Romania

TIBERIU COMANCopywriter – TBWA Romania

Marketing Department

Brand Strategy, Ideas and creativity, Social Media and Digital, Production, Internal Communications

Public Relations services

Human Resources, Organizational Behavior, Operations Management

Marketing Research services