the science of philanthropy

Chuck Longfield, Chief Scientist, Blackbaud

The Science of Philanthropy

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ANYONE TAKE ORGANIC CHEMISTRY?

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LAST AMOUNT PLUS ‘OTHER’

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GOING UP FROM LAST AMOUNT

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GOING DOWN FROM LAST AMOUNT

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DESCENDING WITH ODD AMOUNTS

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GOING DOWN AND UP FROM LAST AMOUNT

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INDICATE WHAT DONATION PROVIDES

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DONATE ONLINE – MAKE IT MONTHLY

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Which one maximizes Chuck’s ROI?

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Is there a better ask string?

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Donors don’t give big gifts to Rescue Missions; they’re not like colleges

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Sustainer giving doesn’t work in Public Television; it’s not like Public Radio

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Should everyone go snowshoeing?

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Giving Days

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50% likely give to American Cancer

How unique are your donors?

30% likely give to their local PBS station

25% likely give to animal welfare

And virtually all have given to at least one health research organization

And another 25% likely give to an environmental

Half give monthly to sponsor a child

More than half have supported an International Relief Effort

Q & A