the science of philanthropy
TRANSCRIPT
Chuck Longfield, Chief Scientist, Blackbaud
The Science of Philanthropy
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ANYONE TAKE ORGANIC CHEMISTRY?
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LAST AMOUNT PLUS ‘OTHER’
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GOING UP FROM LAST AMOUNT
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GOING DOWN FROM LAST AMOUNT
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DESCENDING WITH ODD AMOUNTS
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GOING DOWN AND UP FROM LAST AMOUNT
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INDICATE WHAT DONATION PROVIDES
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DONATE ONLINE – MAKE IT MONTHLY
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Which one maximizes Chuck’s ROI?
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Is there a better ask string?
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Donors don’t give big gifts to Rescue Missions; they’re not like colleges
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Sustainer giving doesn’t work in Public Television; it’s not like Public Radio
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Should everyone go snowshoeing?
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Giving Days
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50% likely give to American Cancer
How unique are your donors?
30% likely give to their local PBS station
25% likely give to animal welfare
And virtually all have given to at least one health research organization
And another 25% likely give to an environmental
Half give monthly to sponsor a child
More than half have supported an International Relief Effort
Q & A