the social media landscape

PewInternet.org

The social media landscape

Lee Rainie, Director, Pew Internet Project9.20.11Rita Allen FoundationEmail: Lrainie@pewinternet.orgTwitter: @Lrainie

Digital Revolution 1Internet (78%) and Broadband at home (61%)

64% 61%

Consequences for info ecosystem

Volume Velocity

Valence /Relevance

Consequences for info ecosystem

Explosion of creators and niches

Digital Revolution 2Mobile – 83%

96% 90% 85%

58%

Mobile internet connectors – 59% adults

62% 59% 55%

35% own “smartphones”

Cell phones as connecting tools

2/22/2011 8

% of cell owners

• 64% send photo or video– Post video 25%

• 55% access social net. site• 30% watch a video • 11% have purchased a product• 11% charitable donation by text • 60% (of Twitter users) access

Twitter

Consequences for information ecosystem

Anywhere Any device

PresencePlace

Any time

Alone together

Digital Revolution 3Social networking – 51% of all adults

Consequences for information ecosystem

• Allows for immediate, spontaneous creation of networks

• Gives people a sense that there are more “friends” in their networks that they can access when they have needs

2/22/2011 11

Social Dashboard

Pervasive Awareness

Social networks and social media become more important in people’s

information flows

What does this mean?1) Social networks are more influential and are

differently segmented and layered

Sentries

What does this mean?

Evaluators

1) Social networks are more influential and are differently segmented and layered

What does this mean?

Audience = New media are the

new neighborhood

1) Social networks are more influential and are differently segmented and layered

Social networks and social media become more

important in community building and maintenance

Groups in America • 40% church, spiritual groups• 24% sports for self or children• 24% consumer groups• 22% charitable or volunteer orgs• 20% professional or trade groups• 19% neighborhood associations• 18% illness groups or personal situation• 17% hobby groups or clubs• 15% national or local organizations• 15% political parties• 14% alumni associations• 13% parent groups • 11% literary, study groups• 10% arts groups

• 9% are active in fan groups sports• 9% are active in youth groups• 8% labor unions• 8% fraternal clubs, sororities/fraternities• 7% environmental groups• 7% sports fantasy leagues• 7% veterans organizations• 6% gaming communities• 6% fan groups celebrities• 5% ethnic or cultural groups• 5% travel clubs• 4% farm organizations• 3% in fan groups for company/product• 3% “other”

Social side of internet – participation in 27 kinds of groups

Impact on “my” group participation

The role of the internet in achieving group goals

Other impacts of internet• 46% of the internet users who are active in

groups say the internet has helped them be active in more groups than would otherwise be the case.

• 24% of those active in groups say they discovered at least some of their groups on the internet.

• 23% of internet users say the technology allows them to spend more time with their groups.

Social media and groups• 48% of those who are active in groups say that

those groups have a page on a social networking site like Facebook

• 42% of those who are active in groups say those groups use text messaging

• 30% of those who are active in groups say those groups have their own blog

• 16% of those who are active in groups say the groups communicate with members through Twitter

What this means for organizations

• New pathways to members and stakeholders - news and mobilization

• New ways to find and celebrate acolytes/ambassadors

• New ways to be challenged by competitors and critics

• New ways to upbraided by the aggrieved

24

Are hot new gadgets and apps evident now?

25

Are hot new gadgets evident now?Hot gadgets and apps that

will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators.

81% experts80% full sample

The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise.

16% experts17% full sample

26

Themes• iPhone, iPhone, iPhone• Innovation ecosystem will change: bandwidth / processing• Still, there are basic trends evident now and some

groundwork that has been in place for years that will yield innovation. – The internet of things - sensors proliferate– Mobile connectivity and location-based services grow– Bigger/thinner screens -- 3D displays– “Consolidated,” all-purpose gadgets and apps

Thank you!