the social media strategy

Why we do it

Increase profile Personify Have conversations Listen Increase web stats

How we do it Keep on top of trends and study best practices (Mashable, Ec.Dev. organizations in North America, etc)

Internal buy-in (SoMe Evangelist, Lunch & Learns)

Internal training “it’s not a Twit, it’s a Tweet” Social Media Calendar

How to measure SoMe Define your goals – aligned with organization Set up a Google Analytics account Make your links trackable

Report how often? Weekly or monthly? Avoid over-reporting

What measurement can look like

The Social Media Strategy

Ryan Deschamps

The Checklist

CHANNELS

CHOICES CHALLENGE

CHOPS

CHAMPIONS

THE SOCIAL MEDIA

STRATEGY

Case Study

• 2006 CHAMPIONS– Staff Guidelines – Learning 2.0

• 2007 CHOICES– Preparation, using Web 2.0 tools

internally (wikis, Google Docs etc.)– The Reader, – Video Equipment– “Letting Go”

Case Study Con’t

• 2008 – CHANNELS

• 2009 – CHOPS– Developing our skills – On. The. Job.– “Fail fast, fail cheap, learn from it.”

Case Study

• 2010 CHALLENGE– What is the vision?– What kicks ass? What doesn’t?– Who needs us? Who do we need?

Look Out For…

CHUMPS

CHAOS CHORES

CHAFF

CHEERLEADERS

THE SOCIAL MEDIA

BOMB