the solution to silence on hold - music on hold marketing messages

Post on 01-Dec-2014

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When you realize that 76% of callers prefer information to music on hold, and that 20% of on hold callers made a purchase based on the on hold marketing messages they heard--you'll want to replace silence on hold with marketing.

TRANSCRIPT

Silence on hold causes hang-ups.

callers on hold in silence hang up within 60 seconds

70

%

CNN

33%

of hang-ups never call back.North American Telecom

Hang-ups = lost business

Silence = hang-ups

Hold times seem longer, causing caller irritation.

You’re missing a critical marketing opportunity to inform, educate and sell more.

On hold marketing is the missing piece.

• Reduce hang-ups

• Shorter perceived wait-time

• Build relationships

• Reinforce your brand

• Improve customer service

What can on hold marketing do?

You’ll sell more products and services

But most importantly:

$ 20%buy based on what they hear while holding.

IMC CORP. STUDY

"We have seen loan volume triple since adding Easy On Hold.“

Brad R. Warner, CEOFAIRLESS CREDIT UNION

We can help your business grow, too.

We work with any phone system.

What happens next?

We’ll write a custom script.

You’ll hear your custom production online in just 3 days.

Voices and music will bring it to life.

Easy, right?Now let’s find out about you.

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