the state of app downloads and monetization infographic : meta q2 2015
Post on 18-Aug-2015
67 Views
Preview:
TRANSCRIPT
Insights
POPULAR APP DOWNLOAD DESTINATIONS
SOUTH AFRICA
78
102
SAUDI ARABIA
53
65
IRAQ
40
45
TURKEY
48
12
62
106
UAE
CPD
eCPM
IOS PREMIUM OVER ANDROID
284
SOUTH AFRICA
46
SAUDI ARABIA
15
IRAQ
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi
THE STATE OF APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM APP DOWNLOAD
= eCPMsCOST OF APP DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
= Share of app downloads
MIDDLE EAST,TURKEY & AFRICA| JULY 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA
Cost = CPD
61% GAME
27% mCOMMERCE
5% COMMUNICATION
4% TRAVEL
1% TECHNOLOGY
GAME 49
mCOMMERCE 67
COMMUNICATION 22
TRAVEL 67
TECHNOLOGY 43
3SAUDI ARABIA UAE
2 2SOUTH AFRICA
1TURKEY
32
UAE
UAE
47%SAUDI ARABIA
7%
5%IRAQ
SOUTH AFRICA
-33
TURKEY
COST OF APP DOWNLOADS
6%
11%
TURKEY
top related